Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants. For the first time, Kabloom integrated its proprietary database […]
In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based segmentation, the campaign exceeded the abstract submission goal by 42%, generating 1,425 submissions.
Driving growth: APLAR 2024 abstract submissions exceed target by 42% Read More »
Kabloom’s digital marketing strategy for Ecocity 2023 delivered exceptional results, driving significant growth across key social media platforms. The campaign achieved a 126% increase in Instagram followers, a 24% rise on Twitter, an impressive 380% surge on LinkedIn, and a 12% growth on Facebook. This sharp expansion highlights Kabloom’s ability to effectively engage diverse audiences
Reaching New Heights: Kabloom’s Social Media Success for Ecocity Read More »
The Insolvency Summit, a key event for the bankruptcy and financial restructuring sectors in the USA, achieved outstanding results from Kabloom’s digital marketing efforts. A highly targeted campaign led to a 94% click-through rate on search ads, demonstrating precise audience engagement, while strategic promotional timing drove 26,300 unique website visitors, with peaks during key program
Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing Read More »
Kabloom’s digital marketing campaign for the ISPRM 2024 Congress in Sydney, Australia held from June 1-6, achieved outstanding reach and impact. Leveraging the Kabloom proprietary data pool, the initiative drove more than 48% of registrations and generated 63% of website traffic through Kabloom’s marketing efforts. Notably, the campaign contributed to 70% international participation, demonstrating its
Kabloom, committed to global innovation, partnered with the International Chamber of Commerce for the third time to drive high-quality leads and boost delegates. Focused on digital advertising and multichannel expansion, the campaign delivered 55% of paid registrations, surpassing the previous edition by 64%. Kabloom’s targeted digital advertising drove 54,000 visitors to an e-commerce-optimized website, where
Digital Marketing Generated 55% of Paid Registrations for 13th World Chambers Congress. Read More »
In today’s digital age, the success of any event hinges on an effective digital marketing strategy driven by return on investment (ROI). As the CEO of Kabloom, the leading digital marketing agency for event growth, I understand the critical role of a well-crafted digital marketing plan in event success. Here, we explore how digital marketing
Driving Event Success with Digital Marketing: Strategies for Maximum Impact Read More »
Working closely with the Professional Convention Management Association (PCMA) for their annual Business Events Industry Week (BEIW), Kabloom played a crucial role in the campaign’s success. The BEIW campaign generated 1.1 million impressions and nearly 6,000 social media engagements, reaching over 55,000 potential delegates and driving 6,000 visitors to the event website. By targeting four
In today’s fast-paced digital landscape, the success of any association hinges on its ability to grow and sustain its membership. As the CEO of a leading digital marketing agency, I understand that a robust membership growth strategy is critical. Here, we delve into effective strategies for membership growth, emphasizing digital marketing tactics that align with
Membership Growth Strategy in the Digital Age: Leveraging Digital Marketing Read More »
As the CEO of a digital marketing agency, I have witnessed firsthand the transformative power of artificial intelligence (AI) in our industry. The 2024 AI Index Report by Stanford’s Institute for Human-Centered AI provides a comprehensive overview of AI’s current state and future trajectory. This report, one of the most authoritative sources on AI trends,
The Evolution and Future of AI: Key Insights from the 2024 AI Index Report Read More »
1. Specialized Marketing Lacking Expertise. Associations and event organizers often find gaps in their marketing capabilities, especially in areas like digital marketing and data analytics. A marketing agency can fill these gaps, bringing specialized skills that enhance your online presence and engagement. For examples of how specialized expertise has driven success, check out the case
5 Reasons Your Association or Event Needs a Marketing Agency Read More »
Integrating generative AI into search algorithms reshapes how organizations approach SEO in a rapidly evolving digital landscape. Google’s latest advancements in AI, including the use of its custom Gemini model, bring significant changes to search capabilities. For nonprofits and associations, these changes present challenges and opportunities in omnichannel digital marketing. Here’s a deep dive into
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
