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EAHAD 2025: digital strategy drives 110% registration surge and record engagement

CASE STUDY 0 % Registrations above target 0 % Contribution towards abstracts 0 % Average email open rate 0 M+ Digital advertising impressions EXCEEDING GOALS AUDIENCE Healthcare professionals, researchers, and decision- makers across Europe and beyond OBJECTIVE Increase registrations and abstract submissions while expanding reach and engagement through digital channels SERVICES Multi-channel digital advertising Audience […]

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5 Tips for Gen X Leaders to Slay the AI Game (No Cap): A Guide to Staying Ahead

5 Tips for Gen X Leaders to Slay the AI Game (No Cap): A Guide to Staying Ahead

A thought-leadership piece written by the MD of Kabloom, Elluria Breytenbach. I feel like our generation whispers every day, What next? Even KITT from Knight Rider has become a reality – last night a Tesla reprimanded my dog for getting too close! If there’s a generation built for adaptation, it’s us – and that is

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Boosting Engagement for the Insolvency Summit: A Case Study in Strategic Digital Marketing

The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging digital marketing to maximize event engagement and attendance, even amidst global challenges. Background  The Insolvency Summit, orchestrated by the American Bankruptcy Institute, is a pivotal event for professionals in the bankruptcy and financial restructuring sectors across the United States. Faced

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The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented efficiency and scalability. With the ability to generate coherent, grammatically correct text at breakneck speeds, AI-powered writing tools have enticed marketers with the allure of content on demand. Yet, beneath the hype lies a nuanced reality: AI-generated content may not

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Over 1,000 New Registrations Drive a 16% Increase for NCTE 2024

Digital marketing delivers 30% of registrations and drives a 25% increase for NCTE 2024

The National Council of Teachers of English (NCTE) Annual Convention is a landmark event in the education sector, bringing together educators, thought leaders, and innovators to exchange insights and advance teaching practices. For the 2024 event, Kabloom Digital Agency orchestrated a results-driven digital marketing campaign designed to maximize visibility, engagement, and attendee conversions. By deploying

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RECORD BREAKING RESULTS: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024​

Record-breaking results: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024

  The European Society of Cataract and Refractive Surgeons (ESCRS) Congress is one of the leading events in the ophthalmology industry, gathering professionals from around the world to share knowledge, research, and innovations. Since 2021, Kabloom Digital Agency has partnered with ESCRS to enhance the visibility and impact of the congress through comprehensive digital marketing

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Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

The Non-Profit Digital Transformation In today’s fast-paced, digitally driven world, non-profit organizations are grappling with the challenge of staying relevant, engaging their communities, and maintaining sustainable growth. The global shift towards digitalization, accelerated by technological innovations like artificial intelligence (AI), offers unparalleled opportunities for these organizations. However, leveraging these opportunities requires a fundamental shift in

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Kabloom's proprietary database helped ESPEN exceed target by 20%

Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%

  Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants. For the first time, Kabloom integrated its proprietary database

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Record-breaking attendance: Kabloom's propriety database helped ESPEN exceed target by 21%

Driving growth: APLAR 2024 abstract submissions exceed target by 42%

In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based segmentation, the campaign exceeded the abstract submission goal by 42%, generating 1,425 submissions.

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Reaching New Heights: Kabloom’s Social Media Success for Ecocity

Reaching New Heights: Kabloom’s Social Media Success for Ecocity

Kabloom’s digital marketing strategy for Ecocity 2023 delivered exceptional results, driving significant growth across key social media platforms.​ The campaign achieved a 126% increase in Instagram followers, a 24% rise on Twitter, an impressive 380% surge on LinkedIn, and a 12% growth on Facebook. This sharp expansion highlights Kabloom’s ability to effectively engage diverse audiences

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Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing

Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing

The Insolvency Summit, a key event for the bankruptcy and financial restructuring sectors in the USA, achieved outstanding results from Kabloom’s digital marketing efforts. A highly targeted campaign led to a 94% click-through rate on search ads, demonstrating precise audience engagement, while strategic promotional timing drove 26,300 unique website visitors, with peaks during key program

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Global Success: Kabloom's Campaign Drives 70% International Participation and Contributes to 48% of ISPRM 2024 Registrations

Global Success: Kabloom’s Campaign Drives 70% International Participation and Contributes to 48% of ISPRM Registrations

Kabloom’s digital marketing campaign for the ISPRM 2024 Congress in Sydney, Australia held from June 1-6, achieved outstanding reach and impact. Leveraging the Kabloom proprietary data pool, the initiative drove more than 48% of registrations and generated 63% of website traffic through Kabloom’s marketing efforts. Notably, the campaign contributed to 70% international participation, demonstrating its

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