Case study

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since […]

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. As the 60th Annual Scientific Meeting (ASM) of The British Society for Haematology (BSH) was due to take place in Birmingham in April 2020,  the annual digital marketing strategy was initiated by the team from the end of 2019.  Due to COVID-19,

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted