Case study

Digital advertising campaign contributes to 50% of total registrations for leading medical congress

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. […]

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Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.  The campaigns are focused on creating high visibility and generating new

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »

Congress social media content strategy creates in-person atmosphere during virtual event

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since

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Virtual business meeting showcasing the effectiveness of digital strategy

Innovative digital strategy drives positive engagement with key audience for sponsor

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the

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Paid social advertising grows engagement rates by 235%

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities

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Silhouette face and code representing health organization's successful digital campaign

Campaign drives record abstracts for one of Europe’s largest health organizations

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand

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British Society for Haematology (BSH) achieves strong returns with marketing campaign

Digital marketing campaign generates over 1.4x returns on campaign cost

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. As the 60th Annual Scientific Meeting (ASM) of The British Society for Haematology (BSH) was due to take place in Birmingham in April 2020,  the annual digital marketing strategy was initiated by the team from the end of 2019.  Due to COVID-19,

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Boosting social media engagement by 880% and awareness for World Glaucoma Association

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. The World Glaucoma Association asked the team to develop their existing social media platforms to promote both the association activities and drive congress abstract submissions and registrations. growth in followers 0 % reach for posts 0 + growth in followers

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Virtual team meeting demonstrating registration increase

40% registration increase for congress after campaign

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020. With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled

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WBC 2020 Virtual Digital Marketing Campaign Success

Digital marketing campaign boosts registrations for WBC 2020 Virtual

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. The World Biomaterials Congress was meant to take place in May 2020. However, due to the COVID-19 pandemic, the decision was made to transform the physical congress into WBC 2020 Virtual which took place online in December 2020. The digital marketing

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