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CASE STUDY 0 X Return on digital marketing investment 0 % Registrations supported by paid activities 0 % Website traffic generated by digital advertising M+ Digital advertising impressions across channel RESULTS DRIVEN AUDIENCE Global chamber leaders, trade experts, business representatives, and policymakers OBJECTIVE Increase reach, registrations, and contribution to congress revenue through targeted digital advertising,

CASE STUDY 0 % Contribution towards registrations  (Double the impact vs. previous edition) 0 % Website traffic from digital marketing 0 % Emailer open rate. More than double industry standard M Digital advertising impressions across channel DOUBLING IMPACT AND RESULTS AUDIENCE Medical professionals across Asia-Pacific with a focus on gastroenterology, hepatology and digestive health. OBJECTIVE

CASE STUDY 0 % Contribution towards total registrations 0 % Website traffic from digital marketing 0 % Average emailer open rate M Total impressions across multiple platforms MULTILINGUAL CONVERSION STRATEGY​ AUDIENCE Women’s health and obstetrics professionals and public health experts across Africa, LATAM and Canada​ OBJECTIVE Geo-targeted campaign to drive awareness and conversions across African

CASE STUDY 0 % Contribution towards total registrations 0 % Contribution towards total abstract submissions 0 % Average emailer open rate % Website traffic from digital marketing ONSITE MARKETING MEETS DIGITAL IMPACT AUDIENCE Ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world OBJECTIVE Boost registrations and abstracts, culminating in impactful onsite

CASE STUDY 0 % Above target in abstract submissions 0 % Contribution towards registrations 0 K Combined social followers. Grown from 640 in 2019 % Total website traffic 4 EDITIONS OF UNPRECENTED IMPACT AUDIENCE Ophthalmologists, glaucoma specialists, researchers and global eye health professionals​ OBJECTIVE Continual growth an engaged global community, increase abstract submissions and convert

CASE STUDY 0 % Contribution towards total registrations 0 % Open rate for promotional emailers. More than double the industry rate 0 % Website traffic from digital marketing M+ Digital advertising impressions across channel WHERE STRATEGY MEETS SCALE AUDIENCE Ophthalmology experts, innovators, investors, and medtech leaders driving eye care advancements​ OBJECTIVE Drive awareness, registrations, ROI,

CASE STUDY 0 % Contribution towards total registrations 0 % Contribution towards abstract submissions 0 % Total website traffic from digital ads M+ Digital advertising impressions across channel SUCCESS SUSTAINED ACROSS 7 EDITIONS​ AUDIENCE Medical professionals, researchers and industry experts in thrombosis and haemostasis across global markets OBJECTIVE Boost registrations and abstract submissions while maintaining

CASE STUDY 0 +% Contribution towards total registrations 0 % Website traffic from digital marketing 0 % Average email open rate. Double industry standard 0 M+ Digital advertising impressions across channel 8 YEARS OF PARTNERSHIP & PERFORMANCE​ AUDIENCE Paediatric rheumatology specialists, researchers, and industry professionals​ OBJECTIVE Boost registrations and abstract submissions while maintaining high engagement

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