admin_bloom, Author at Kabloom Agency

ICPIC 2025 campaign generates 15:1 ROAS (Return on Ad Spend)

CASE STUDY 0 +% Total contribution to registrations 0 + Social media follower growth by Sep 2025 0 % Website traffic from digital marketing 0 % Average emailer open rate OUTPERFORMING BENCHMARKS AUDIENCE Healthcare professionals, researchers, policymakers, and infection prevention specialists worldwide OBJECTIVE To sustain strong registration numbers and maintain ICPIC’s visibility as a leading […]

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EFORT 2025: Engaging the right audience to maximise registrations

Case study / admin_bloom

CASE STUDY 0 +% Total contribution to registrations 0 M Total impressions across all platforms 0 % Website traffic from digital marketing 0 % Average emailer open rate PRECISION TARGETING AUDIENCE Orthopaedic and trauma surgeons, healthcare professionals and researchers OBJECTIVE Drive paid registrations and maximise event awareness SERVICES Multi-channel digital advertising Email marketing Campaign performance

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8 years in, Kabloom powers record-breaking APLAR 2025 with 34% YOY growth

Precision marketing in motion: How Kabloom drove record-breaking results for APLAR 2025

Blog / admin_bloom

The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach has consistently grown the Congress’s global reach and participation. With each passing

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8 years in, Kabloom powers record-breaking APLAR 2025 with 34% YOY growth

Case study / admin_bloom

CASE STUDY 0 % Open rate for promotional emailers. More than double the industry rate. 0 % Increase of registrations compared to 2024 0 % Website traffic from digital marketing 0 M+ Digital advertising impressions Data-driven success AUDIENCE Rheumatology practitioners. researchers, nurses, allied health professionals, pharmaceutical professionals OBJECTIVE Use momentum from previous events to boost

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Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI

Blog / admin_bloom

Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV) IBV isn’t new but it has become more widely

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What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

Blog / admin_bloom

In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement. Here are six

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FAQ: How does content marketing contribute to association growth?

Blog / admin_bloom

Content marketing drives association growth by creating valuable, engaging content that attracts and retains members. By addressing members’ interests and needs through diverse content formats, associations can build stronger connections, leading to increased membership and sustained growth. Key benefits of content marketing for associations: Attracts and retains members by delivering relevant, targeted content Increases engagement

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FAQ: What advantages does email marketing offer associations in terms of revenue generation?

Blog / admin_bloom

Email marketing offers associations a direct, personalized channel to nurture relationships with members. By delivering relevant, timely messages, email marketing helps keep members engaged, informed, and invested in your association offerings. This results in increased retention and revenue generation through strategic upselling, cross-selling, and event promotions. Key advantages of email marketing for associations: Direct communication:

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From concern to confidence: How associations are redefining success through digital marketing

Blog / admin_bloom

With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing strategy can reshape those challenges

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Choosing the Right Digital Marketing Partner for Your Association

Blog / admin_bloom

How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to choose a partner who truly

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FAQ: Can smaller associations benefit from professional digital marketing services?

Blog / admin_bloom

Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI. Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies: Focus on core areas such

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