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Boosting Engagement for the Insolvency Summit: A Case Study in Strategic Digital Marketing

The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging digital marketing to maximize event engagement and attendance, even amidst global challenges.  Background  The Insolvency Summit, orchestrated by the American Bankruptcy Institute, is a pivotal event for professionals in the bankruptcy and financial restructuring sectors across the United States. Faced […]

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The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented efficiency and scalability. With the ability to generate coherent, grammatically correct text at breakneck speeds, AI-powered writing tools have enticed marketers with the allure of content on demand. Yet, beneath the hype lies a nuanced reality: AI-generated content may not

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Over 1,000 New Registrations Drive a 16% Increase for NCTE 2024

Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024. The National Council of Teachers of English (NCTE) Annual Convention is a landmark event in the education sector, bringing together educators, thought leaders, and innovators to exchange insights and advance teaching practices. For the 2024 event, Kabloom Digital Agency orchestrated a results-driven

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RECORD BREAKING RESULTS: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024​

Record-breaking results: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024. The European Society of Cataract and Refractive Surgeons (ESCRS) Congress is one of the leading events in the ophthalmology industry, gathering professionals from around the world to share knowledge, research, and innovations. Since 2021, Kabloom Digital Agency has partnered with ESCRS to

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Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

The Non-Profit Digital Transformation In today’s fast-paced, digitally driven world, non-profit organizations are grappling with the challenge of staying relevant, engaging their communities, and maintaining sustainable growth. The global shift towards digitalization, accelerated by technological innovations like artificial intelligence (AI), offers unparalleled opportunities for these organizations. However, leveraging these opportunities requires a fundamental shift in

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Eurosoil: Achieving Sustainable Success by Transforming a Physical Event into a Virtual Triumph with Strategic Digital Marketing

Eurosoil: Transforming a physical event into a virtual success with strategic digital marketing

Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024. As our first sustainability-centered event, the Eurosoil project provided crucial insights that shaped our future digital marketing strategies. The COVID-19 pandemic necessitated the shift from an in-person event in Geneva to a fully virtual format, transforming the Eurosoil Congress into the Eurosoil

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Kabloom's proprietary database helped ESPEN exceed target by 20%

Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%

Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024. Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of

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Record-breaking attendance: Kabloom's propriety database helped ESPEN exceed target by 21%

Driving Growth: APLAR 2024 Abstract Submissions Exceed Target by 42%

Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024. In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based

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Reaching New Heights: Kabloom’s Social Media Success for Ecocity

Reaching New Heights: Kabloom’s Social Media Success for Ecocity

Written by the CEO of Kabloom, Richard Torriani. Updated on August 27th, 2024. Kabloom’s digital marketing strategy for Ecocity 2023 delivered exceptional results, driving significant growth across key social media platforms.​ The campaign achieved a 126% increase in Instagram followers, a 24% rise on Twitter, an impressive 380% surge on LinkedIn, and a 12% growth

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Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing

Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing

Written by the CEO of Kabloom, Richard Torriani. Updated on August 26th, 2024. The Insolvency Summit, a critical event for the bankruptcy and financial restructuring sectors in the USA, required a robust digital strategy to maximize attendance and engagement amidst global challenges. The event’s organizers aimed to attract a high-quality audience while ensuring the effective

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