The short answer A recent NP Digital survey of 100 companies ranks focusing on new topics (84%) as the top driver of better content performance, with audience understanding and segmentation (34%) near the bottom. For associations, that order should be read in reverse. The survey measured what marketers say explains an improvement, not what caused it, […]
Associations Should Read This Chart Upside Down Read More »
CASE STUDY 50 % 1 in 2 registrations from digital marketing 59 % Contribution to abstract submissions (Congress beat abstract target by 25%) 49 % Website traffic from digital advertising 45 % Average email open rate (double industry standards) BREAKING RECORDS AUDIENCE Clinical nutrition and metabolism professionals, nurses, researchers, clinicians and healthcare specialists worldwide OBJECTIVE
Google’s Universal Commerce Protocol lets AI agents register, renew and pay for buyers. Here’s how associations can get agent-ready this quarter.
Is your association ready for AI agents that buy? Read More »
CASE STUDY 60 % Contribution to registrations 43 % Contribution to abstract submissions 48 % Website traffic from digital advertising 48 % Average email open rate (double industry standards) MAXIMISING CONGRESS PARTICIPATION AUDIENCE Scientists, researchers and young professionals across the molecular life sciences community OBJECTIVE Increase registrations and abstract submissions by engaging high-intent scientific audiences
Driving 60% of registrations for the 50th FEBS Congress Read More »
The short answer Kabloom has launched a free (Answer Engine Optimisation) AEO audit tool for associations that scores any single web page on how easily AI engines such as Google AI Overviews, Perplexity and ChatGPT Search can read, understand and cite it. We built it because association and congress pages were failing to appear in
Why We Built a Free AEO Audit Tool for Associations Read More »
https://kabloom-agency.com/wp-content/uploads/2026/09/ESCRS-2026.mp4
VIDEO – Onsite at a record-breaking ECSRS 2026 Read More »
CASE STUDY 20 % Above registration target 65.7 K Leads from digital ads 45 % Average email open rate (industry average 18-22%) 1.1 M Digital ad clicks to website SURPASSING TARGETS AUDIENCE Event organizers, event planners, and professionals in the event’s industry OBJECTIVE Expand reach, engage prospective attendees and increase registrations for PCMA Convening Leaders
CASE STUDY 48 % Total contribution to registrations 63 % Website traffic from digital advertising 45 % Average email open rate (industry average 18-22%) 1.1 M Digital ad clicks to website EXPANDING GLOBAL PARTICIPATION AUDIENCE Physical medicine and rehabilitation physicians, rehabilitation technicians, allied health professionals and physiotherapists worldwide OBJECTIVE Increase ISPRM Congress registrations by
CASE STUDY 60 % Total contribution to registrations 80 % Website traffic from digital advertising 10.1 M Digital advertising impressions across multiple platforms 32.3 K+ Digital ad clicks to website Sustainability Success AUDIENCE Government officials, organisations, financial representatives, entrepreneurs, and climate-focused civil society and media OBJECTIVE Grow global participation in Innovate4Climate by reaching high-value
World Bank’s Innovate 4 Climate (I4C) Exceeds Targets by 25% Read More »
The short answer At Kabloom, our philosophy is that AI should strengthen human expertise, not replace it. The goal is not to hand over the thinking, but to give talented people better tools, more space to focus and greater capacity to do their best work. As a Teal organisation, autonomy, accountability and distributed decision-making
FAQ: How does Answer Engine Optimisation (AEO) differ from SEO? And what does this mean for my association? Answer Engine Optimisation, or AEO, is the practice of structuring website content so AI-powered answer engines such as Google AI Overviews, Perplexity, ChatGPT Search and Bing Copilot can understand, extract and cite it in direct answers. Unlike
FAQ: What is Answer Engine Optimisation (AEO)? Read More »
FAQ: Why should our association partner with a specialized digital agency over a generalist team? Internal association teams and traditional B2B agencies are typically generalists who lack an intimate understanding of complex association governance, PCO alignment, and regulatory compliance. Managing fragmented freelancers or generic agencies adds operational strain while yielding lackluster registration results. As a
FAQ: Scaling Marketing Output Without Overhiring Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
