The Ultimate Guide to Boosting Association Membership & Skyrocketing Event Attendance

Lead generation plays a crucial role in the marketing funnel for membership associations. It helps enhance community involvement and attract event participants by collecting contact details and facilitating direct engagement.

An All-Encompassing Strategy for Navigating Prospects:

Our approach aims to guide prospects through the marketing funnel by utilizing various online channels. We inform, educate, and captivate them until they become event attendees or active community members.

Driving Effective Inbound Traffic through Search Engines:

Proactive searchers looking for events or associations are valuable sources of inbound traffic. We prioritize achieving top organic rankings on search engine results pages (SERPs) and employ focused paid advertising to ensure our promoted association receives maximum visibility.

Utilizing Remarketing for Targeted Ads:

Remarketing allows us to tailor ads based on visitor behavior on the website. We can nurture the interest of potential attendees who haven’t signed up yet or promote event services and community engagement opportunities to registered visitors. The versatility of remarketing offers endless possibilities.

Reaching Beyond Active Searchers with Data Insights:

Our tactics extend to potential attendees or members who may not be actively searching for events or associations. By leveraging Kabloom’s data repositories and insights, we connect with individuals based on their behavior, interests, and skills.

Reaching Beyond Active Searchers with Data Insights:

Finally, creating effective landing pages that are optimized for conversions is essential for associations looking to maximize revenue growth. By providing a clear call-to-action and delivering a relevant offer, you can increase the chances of conversion and ultimately drive revenue growth.

Enhancing Conversion Rate Optimization (CRO):

Continuous efforts in Conversion Rate Optimization (CRO) help boost the quantity and quality of leads while reducing lead expenses. We fine-tune budgets across digital marketing channels, aligning them with predefined Key Performance Indicators (KPIs) to optimize ROI and decrease Customer Acquisition Costs (CAC).

Growth Approaches for New Attendees and Community Involvement:

In addition to retaining past delegates and existing members, we implement various growth approaches to attract new attendees and elevate community involvement. All paid digital marketing activities comply with GDPR regulations to ensure data protection and privacy.

THE BOTTOM LINE:

If the task feels overwhelming, our team’s digital marketing expertise is at your disposal. We can guide you toward success and strengthen your association’s community engagement efforts.

A thought-leadership piece written by the CEO of Kabloom, Richard Torianni.