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3 Multi-Channel Marketing Tactics for Congress Event Growth

Summary for association marketers: Multi-channel marketing compounds reach across paid search, paid social, email, and organic. For U.S. associations running a congress, the mix improves delegate lead quality, accelerates registrations, and builds brand visibility without exhausting your audience. Why multi-channel marketing matters for associations Engaging potential delegates repeatedly yet unobtrusively is the key. By showing […]

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Delivering record-breaking attendance at EAHAD 2021

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024. Given the uncertainty in world travel, the European Association for Haemophilia and Allied Disorders (EAHAD) decided to host a fully virtual edition of their annual scientific congress for 2021. Having previously worked on several in-person events, Kabloom developed a targeted

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