What is Traditional vs Digital Marketing for events?

At Kabloom, we don’t treat traditional and digital as opposites – we enhance traditional strategies with digital precision. By layering digital targeting and business intelligence on top of established outreach, associations can boost awareness, reach new audiences and generate revenue from every campaign.

Digital marketing allows associations to reach the right people, with the right message, at the right time on the platform where they are most engaged. The marketing team structures campaigns around the full delegate lifecycle: raising awareness, driving abstracts/papers, early bird registrations, ongoing registration and geo-targeting as well as onsite engagement. Using tools like paid advertising, email outreach, social media and real-time data tracking, we help associations build momentum from first impression to final registration – and beyond.

1. Clear conversion attribution

Every agency can show impressions, clicks, and opens – but what does that really mean? Kabloom has developed a proprietary system that integrates with most registration platforms to track conversions directly from ads to registrations. This has traditionally been tricky since different domains are often used, making conversions difficult to attribute.

Our ads are designed to drive specific actions throughout the event lifecycle, allowing us to optimize ad spend on the best-performing messaging.

2. Personas for exponential growth

In addition to compliant email databases, Kabloom precisely identifies marketing personas and targets look-alike audiences through digital advertising. This exponentially increases reach and provides accurate forecasting to ensure event goals are met at each milestone.

Our in-house database of 5+ million GDPR-compliant professionals across multiple sectors allows associations to reach audiences beyond their internal lists.

3. Optimizing each phase of the delegate journey

Through omnichannel planning – including email outreach, paid search, display advertising and social boosting – we map and execute campaigns that engage audiences where they are, at the right time. Every touchpoint is optimized for conversion, tracked, and refined.

We also collaborate with the association’s communication schedule to maximize engagement and avoid message overlap.

4. Strategy that creates additional income

Whether through innovative sponsor activations or membership boost programs, Kabloom builds monetization opportunities directly into the campaign architecture using data insights.

5. Future-proofing with proprietary tools and real-time reporting

Our digital team optimizes campaigns daily and has developed reporting tools that provide actionable insights. These empower us to make smarter, faster decisions and share valuable data with clients – such as which speakers are attracting the most attention or which messaging resonates best.

Our team collaborates with established marketing departments to strengthen and scale their efforts. As we focus on driving event attendance through targeted digital campaigns, our detailed reporting and ongoing optimisation provides strategic insights that help in-house teams align more precisely with broader association goals.