Traditional marketing vs. Kabloom digital marketing: Why Our Method Works

We don’t just help event attendance grow – through robust reporting and optimization, we share insights that in-house marketing teams can use to boost association goals even further.

1. Revenue Metrics Are Core, Not Vanity Metrics

Every agency can show impressions, clicks, and opens—but what does that really mean? Kabloom has developed a proprietary system that integrates with most registration platforms to track conversions directly from ads to registrations. This has traditionally been tricky since different domains are often used, making conversions difficult to attribute. Our ads are designed to drive specific actions throughout the event lifecycle, allowing us to optimize ad spend on the best-performing campaigns.

2. Harness the Power of Scalable Personas

Our in-house database of 5+ million GDPR-compliant professionals across multiple sectors allows associations to reach audiences beyond their internal lists. In addition to compliant email databases, Kabloom precisely identifies marketing personas and targets look-alike audiences through digital advertising. This exponentially increases reach and provides accurate forecasting to ensure event goals are met at each milestone.

3. Optimize Every Stage of the Delegate Journey

Through omnichannel planning – including email, paid search, social, display, SEO, and more—we map and execute campaigns that engage audiences where they are, at the right time. Every touchpoint is optimized for conversion, tracked, and refined. We also collaborate with the association’s communication schedule to maximize engagement and avoid message overlap.

4. Design With Revenue in Mind

Whether through innovative sponsor activations or membership boost programs, Kabloom builds monetization opportunities directly into the campaign architecture.

5. Future-Proof with Proprietary Tools & Real-Time Reporting

Our digital team optimizes campaigns daily and has developed reporting tools that provide actionable insights. These empower us to make smarter, faster decisions and share valuable data with you – such as which speakers are attracting the most attention or which messaging resonates best.

A thought-leadership piece written by the Managing Director, Elluria Breytenbach