Heard it through the grapevine - blog

As an association, your primary goals are to serve your members, promote your mission, and drive revenue growth. With the rise of digital technology, digital

A multi-channel approach to lead nurturing and event promotion is crucial for associations looking to grow their membership. Using a holistic mass exposure approach, associations

In the highly competitive world of events, generating revenue is critical to the success of any event. One of the most effective ways to drive

Thanks to Kabloom’s sponsor boost packages, exhibitors’ reliance on often vague ROI and insights based on business cards and badges is a problem of the

Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and

Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40

In the same way that search engines gained huge popularity during and after the initial Internet boom of the 1990s, social media platforms have experienced

While association events are often about the scale of content it offers, or how impressive its speaker line-ups are, the reality is that the number

Covid-19 caused considerable disruption in the meetings industry and provided the impetus for a much-needed evolution. There are many aspects of in-person events that cannot

Lead Generation is a major milestone in the marketing funnel. For the congress industry, this is the point at which a potential attendee finally leaves

By engaging in a multi-channel marketing approach to lead generation and congress delegate registration, we are able to inform and educate potential participants about any