Heard it through the grapevine - blog
FAQ: Maximizing Mid-Tier Healthcare Members
FAQ: How do we attract younger healthcare professionals to our Congress? Engaging mid-tier healthcare professionals for optimal outcomes To attract early-career researchers to Congress, associations need messaging that speaks to career growth, networking, mentorship, and affordable registration. Personalized content, testimonials, and targeted digital campaigns are more effective than generic promotions
FAQ: Reviving Lapsed Event Attendance
FAQ: How do we win back delegates who haven’t attended our Congress since the pandemic? Strategies for lapsed event attendance To win back lapsed event delegates, associations need more than email campaigns. Personalized messaging, updated programme highlights, exclusive incentives, and remarketing across Google and LinkedIn are proven ways to re-engage
FAQ: Modernizing Association Sponsorship Packages
FAQ: How can our associations drive year-round corporate sponsorship? Understanding the Benefits of Association Sponsorship Packages Traditional corporate sponsorship packages that rely entirely on static logo placements or basic physical booth space are failing to meet the ROI pressures of various partners. Industry sponsors and exhibitors demand direct, measurable engagement
FAQ: Overcoming Plateaued Event Attendance
FAQ: Why is our association’s annual Congress registrations plateauing? Many associations experience a plateau because they rely heavily on their historical CRM database, leading to audience saturation. While past delegates are likely to return, true growth requires reaching net-new international professionals, researchers, and clinicians who are unfamiliar with your brand.
Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know
The short answer: Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner
What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns
In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful
FAQ: Can smaller associations benefit from professional digital marketing services?
Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI. Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies:
How AI Is Transforming Association Revenue: A Strategic Guide to Sustainable Growth in 2025
How Can AI Help Associations Grow Revenue in 2025? AI helps associations grow revenue by predicting member behavior, automating processes, and delivering hyper-personalized experiences. In 2025, this technology is no longer optional—it’s a strategic lever that unlocks growth across membership, events, and fundraising. Associations embracing AI are gaining a competitive
FAQ: What results should associations expect from a digital marketing agency?
Expect measurable improvements within 3-6 months, including 15-30% increased website traffic, 10-25% higher event registrations, and improved member retention rates. Professional agencies also help drive enhanced non-dues revenue through targeted campaigns. Digital marketing key performance indicators to track: Website Traffic: 15-30% increase Event Registrations: 10-25% growth Member Retention: Improved loyalty
Multi-Platform SEO: What associations and brands need to know now
What Is Multi-Platform SEO and Why Does It Matter for Associations and Brands? Multi-platform SEO is the practice of optimizing your digital content to be discoverable across all search environments—not just Google. This includes AI tools, voice assistants, smart devices, AR interfaces, and image-based search. As user behavior shifts, associations
Digital or Die: Why Your Association’s Future Hinges on Measurable Association Marketing
Imagine this: Your association hosts its annual conference, but registrations are dwindling. Your membership numbers have plateaued. You’re pouring money into glossy brochures and event sponsorships, but you can’t trace a single dollar back to actual results. Sound familiar? You’re not alone – but the clock is ticking. In 2024,
