Heard it through the grapevine - blog
FAQ: Do associations need to optimise their whole website for AEO?
FAQ: Do associations need to update their entire website to improve visibility in AI-powered search (AEO)? No. Start with the pages that matter most to your association: congress registration, membership and your most-read guide. Checking one page at a time is enough to see where you stand. AEO works page
FAQ: Why should associations care about Answer Engine Optimisation (AEO)?
FAQ: What is Answer Engine Optimisation (AEO) and why should associations care? AEO (Answer Engine Optimisation) is making sure AI tools like ChatGPT can find and recommend your association. When delegates, members and sponsors ask AI a question, they get one answer instead of a list of links. AEO helps
Is your associations prioritizing content volume over audience relevance?
The short answer A recent NP Digital survey of 100 companies ranks focusing on new topics (84%) as the top driver of better content performance, with audience understanding and segmentation (34%) near the bottom. For associations, that order should be read in reverse. The survey measured what marketers say explains an
What is RaaS: Results as a Service?
The short answer RaaS, or Results as a Service, is a model where an association buys a defined result and the partner delivering it carries part of the financial consequence of whether it arrives. The fee moves with a number agreed before the work starts, not with the hours billed. AI
Is your association ready for AI agents that buy?
Google’s Universal Commerce Protocol lets AI agents register, renew and pay for buyers. Here’s how associations can get agent-ready this quarter.
Why We Built a Free AEO Audit Tool for Associations
The short answer Kabloom has launched a free (Answer Engine Optimisation) AEO audit tool for associations that scores any single web page on how easily AI engines such as Google AI Overviews, Perplexity and ChatGPT Search can read, understand and cite it. We built it because association and congress pages
People First, AI Forward: How Kabloom Is Putting Human Expertise at the Centre of Innovation
The short answer At Kabloom, our philosophy is that AI should strengthen human expertise, not replace it. The goal is not to hand over the thinking, but to give talented people better tools, more space to focus and greater capacity to do their best work. As a Teal organisation,
FAQ: What is Answer Engine Optimisation (AEO)?
FAQ: How does Answer Engine Optimisation (AEO) differ from SEO? And what does this mean for my association? Answer Engine Optimisation, or AEO, is the practice of structuring website content so AI-powered answer engines such as Google AI Overviews, Perplexity, ChatGPT Search and Bing Copilot can understand, extract and cite
FAQ: Scaling Marketing Output Without Overhiring
FAQ: Why should our association partner with a specialized digital agency over a generalist team? Internal association teams and traditional B2B agencies are typically generalists who lack an intimate understanding of complex association governance, PCO alignment, and regulatory compliance. Managing fragmented freelancers or generic agencies adds operational strain while yielding
Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know
The short answer Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event
FAQ: Attracting Younger Healthcare Practitioners
FAQ: How do we attract younger healthcare practitioners to our Congress? Engaging younger healthcare professionals for optimal outcomes To attract early-career researchers to Congress, associations need messaging that speaks to career growth, networking, mentorship, and affordable registration. Personalized content, testimonials, and targeted digital campaigns are more effective than generic promotions
FAQ: Reviving Lapsed Event Attendance
FAQ: How do we win back delegates who haven’t attended our Congress since the pandemic? Strategies for lapsed event attendance To win back lapsed event delegates, associations need more than email campaigns. Personalized messaging, updated programme highlights, exclusive incentives, and remarketing across Google and LinkedIn are proven ways to re-engage
