case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic […]
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions.
Thanks to Kabloom’s sponsor boost packages, exhibitors’ reliance on often vague ROI and insights based on business cards and badges is a problem of the past. Over the last few years Kabloom has partnered with both the event and its sponsors to provide hard data that expands audiences and achieves measurable results. Sponsors and partners
Unlocking Tangible ROI: Kabloom’s Event Sponsor Boost Packages Read More »
Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and return on investment. Kabloom hones its archive of industry and audience insights to align with the needs and values of its clients’ communities. We’ve grown social communities by 880% after
How to Grow Your Social Media Community for Delegate Acquisition by 880% Read More »
Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events to virtual platforms. While the shift to virtual has allowed for a broadened reach of essential findings across various fields, it is challenging to create the same atmosphere and attendee
Level-Up Your Virtual Event Success by 45% with Kabloom: Tips and Tricks Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new
Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since
Congress social media content strategy creates in-person atmosphere during virtual event Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the
Innovative digital strategy drives positive engagement with key audience for sponsor Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A highly-successful five-month-long digital campaign was completed in 2019 for the client, boasting 39,000 social engagements and 38,000 clicks on ads. However, COVID-19 forced the organization to re-think its format for 2020 – which resulted in the transformation of all physical activities
Paid social advertising grows engagement rates by 235% Read More »
case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. For a large European health organisation, 2017 marked a special 70th anniversary for its members and history. Due to increasingly strict pharmaceutical codes and other regional competing events, the association sought Kabloom’s digital marketing services to create awareness and expand
Campaign drives record abstracts for one of Europe’s largest health organizations Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
