admin_bloom, Author at Kabloom Agency

Tripled click-through rates for medical advocacy campaign during adversity

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. Kabloom was tasked to plug into a global advocacy campaign focused on awareness of thrombosis, to boost impressions and engagement. During the 6-week campaign, website traffic almost doubled with ads seen over 6 million times. The second and third edition of […]

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3-year social media engagement grows community from 600 – 9,000

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education

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Investment versus Insurance? Kabloom’s digital marketing campaign covers its own cost more than four times over

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024. The European Paediatric Rheumatology Congress (PReS 2021) took place virtually in 2021 due to the continued COVID-19 pandemic. Building on the success of the previous virtual edition in 2020 and past experiences of other online-only events, Kabloom implemented a holistic

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Digital advertising campaign contributes to 50% of total registrations for leading medical congress

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions.

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Unlocking Tangible ROI: Kabloom’s Event Sponsor Boost Packages

Blog / admin_bloom

Thanks to Kabloom’s sponsor boost packages, exhibitors’ reliance on often vague ROI and insights based on business cards and badges is a problem of the past. Over the last few years Kabloom has partnered with both the event and its sponsors to provide hard data that expands audiences and achieves measurable results. Sponsors and partners

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Bees flying around a flower, symbolizing an active social media community

How to Grow Your Social Media Community for Delegate Acquisition by 880%

Blog / admin_bloom

Contrary to widespread belief, social media has evolved beyond just networking platforms and has become a cost-effective and impactful channel for creating brand trust and return on investment. Kabloom hones its archive of industry and audience insights to align with the needs and values of its clients’ communities. We’ve grown social communities by 880% after

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a group of people on a computer screen attending a virtual event

Level-Up Your Virtual Event Success by 45% with Kabloom: Tips and Tricks

Blog / admin_bloom

Over the past year, event organisers have had to bring their educational goals to life while adapting to the challenges associated with shifting in-person events to virtual platforms. While the shift to virtual has allowed for a broadened reach of essential findings across various fields, it is challenging to create the same atmosphere and attendee

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Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. The campaigns are focused on creating high visibility and generating new

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year Read More »

Congress social media content strategy creates in-person atmosphere during virtual event

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since

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Virtual business meeting showcasing the effectiveness of digital strategy

Innovative digital strategy drives positive engagement with key audience for sponsor

Case study / admin_bloom

case study Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024. A large medical congress had to transform their physical event to a fully virtual experience due to the COVID-19 pandemic, meaning that the offerings to sponsors had to be adapted as well. We were able to provide one of the

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