Reaching New Heights: Kabloom’s Social Media Success for Ecocity
Written by the CEO of Kabloom, Richard Torriani. Updated on August 27th, 2024.
Kabloom’s digital marketing strategy for Ecocity 2023 delivered exceptional results, driving significant growth across key social media platforms.
The campaign achieved a 126% increase in Instagram followers, a 24% rise on Twitter, an impressive 380% surge on LinkedIn, and a 12% growth on Facebook. This sharp expansion highlights Kabloom’s ability to effectively engage diverse audiences and amplify brand presence.
With over 1 million impressions generated across these platforms, Kabloom not only enhanced brand visibility but also fuelled active audience engagement, contributing to a successful hybrid physical-virtual summit.
By executing a targeted digital marketing strategy, Kabloom significantly boosted abstract submissions and registrations for Ecocity 2023. The substantial social media growth underscores Kabloom’s expertise in creating impactful campaigns that drive engagement and maximise event participation.
Organiser
New London Architecture, Ecocity Builders, MCI, London & Partners, and The Barbican Centre.
Target audience
UK and global governments, thought leaders, NGOs, charities, trade bodies, industry professionals, and the public interested in the built environment.
Objective
To unite people through a new way of living on the planet that provides the best possible cities while enhancing, not destroying, the biosphere.
Services provided
- Digital strategy
- E-mailer
- Website
- Social media management
Focused on audience engagement and growth, Kabloom sets the standard for impactful, results-driven marketing strategies.
- Website: Digital marketing channels drove 23% of website sessions, with most traffic from Europe, followed by the Americas and Oceania.
- Digital Advertising: Contributed over 12% to registration conversions, with ads seen 1.6 million times, driving 7,500 visitors to the website.
- Email Campaigns: Achieved an average open rate of 43%, far exceeding industry standards, highlighting the effectiveness of the strategy and content.
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