EAHAD 2025: Digital Strategy Drives 109% Registration Surge and Record Engagement
Through a data-driven, multi-channel strategy, Kabloom helped EAHAD 2025 Milan exceed registration and engagement goals, setting new benchmarks for event marketing. Precise audience segmentation, optimised ad placements, and a mix of paid and organic strategies drove 21% of total registrations, contributing to a final result 109% above target. The campaign also accounted for 65% of abstract submissions, 141% above goal, through targeted messaging and remarketing.
Smart budget allocation and campaign optimisation ensured strong visibility, delivering over 5 million impressions – 3 million more than the previous year – through refined targeting and high-engagement channels. Launching a new EAHAD Facebook page proved highly effective, generating nearly 1 million impressions and expanding reach.
By combining data-driven insights with creative execution, Kabloom proved the power of digital marketing in driving record engagement for industry-leading events.
Organiser
European Association for Haemophilia and Allied Disorders (EAHAD)
Target audience
Healthcare professionals, researchers, and academics in haemophilia and related disorders
Objective
Drive engagement across multiple digital platforms and expand reach with new marketing channels
Services provided
- Digital advertising and campaign execution
- Audience segmentation
- Persona development
- Content creation
- Performance tracking and real-time optimisations
Key strategy:
- Multi-channel digital advertising: LinkedIn, Google, Facebook, and email were strategically used to boost registrations and abstract submissions.
- Smart budget allocation: A/B testing and performance tracking refined ad spend, maximising reach within budget.
- Targeted audience segmentation: Personalised messaging and remarketing drove high engagement and increased registrations.
- Facebook expansion: A new Facebook page extended reach, generating nearly 1 million impressions.
- Early launch strategy: Pre-event outreach built awareness and momentum, sustaining engagement from website launch to peak registration.
case study
