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Lead generation is a critical milestone in the marketing funnel, especially in the congress event industry. At this stage, a potential attendee provides their personal details or submits an abstract, allowing direct contact or engagement. At Kabloom, we use a holistic lead generation strategy to nurture potential prospects towards event participation, ensuring a seamless, unobtrusive […]

Summary for association marketers: Multi-channel marketing compounds reach across paid search, paid social, email, and organic. For U.S. associations running a congress, the mix improves delegate lead quality, accelerates registrations, and builds brand visibility without exhausting your audience. Why multi-channel marketing matters for associations Engaging potential delegates repeatedly yet unobtrusively is the key. By showing