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Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI

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Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV) IBV isn’t new but it has become more widely […]

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Social media’s shift: from trends to meaning, and what it means for creators

Social media’s shift: from trends to meaning, and what it means for creators

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Social media is growing up. In just a few months, platforms like Meta, YouTube and LinkedIn have rolled out updates that change how people create and consume content. Reels are now at the heart of Meta’s strategy, YouTube dropped its Trending page in favour of personalised feeds and LinkedIn is giving older posts new life by

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What's Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

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In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement. Here are six

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FAQ: How does content marketing contribute to association growth?

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Content marketing drives association growth by creating valuable, engaging content that attracts and retains members. By addressing members’ interests and needs through diverse content formats, associations can build stronger connections, leading to increased membership and sustained growth.  Key benefits of content marketing for associations: Attracts and retains members by delivering relevant, targeted content Increases engagement

FAQ: How does content marketing contribute to association growth? Read More »

How does content marketing contribute to association growth?

FAQ: What advantages does email marketing offer associations in terms of revenue generation?

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Email marketing offers associations a direct, personalized channel to nurture relationships with members. By delivering relevant, timely messages, email marketing helps keep members engaged, informed, and invested in your association offerings. This results in increased retention and revenue generation through strategic upselling, cross-selling, and event promotions.  Key advantages of email marketing for associations: Direct communication:

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From concern to confidence: How associations are redefining success through digital marketing

From concern to confidence: How associations are redefining success through digital marketing

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With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing strategy can reshape those challenges

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Choosing the Right Digital Marketing Partner for Your Association

Choosing the Right Digital Marketing Partner for Your Association

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How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to choose a partner who truly

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Can smaller associations benefit from professional digital marketing services?

FAQ: Can smaller associations benefit from professional digital marketing services?

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Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI.  Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies: Focus on core areas such

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How AI Is Transforming Association Revenue: A Strategic Guide to Sustainable Growth in 2025

How AI Is Transforming Association Revenue: A Strategic Guide to Sustainable Growth in 2025

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How Can AI Help Associations Grow Revenue in 2025? AI helps associations grow revenue by predicting member behavior, automating processes, and delivering hyper-personalized experiences. In 2025, this technology is no longer optional—it’s a strategic lever that unlocks growth across membership, events, and fundraising. Associations embracing AI are gaining a competitive edge through smarter decision-making and

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Digital or Die: Why Your Association’s Future Hinges on Measurable Marketing

FAQ: What results should associations expect from a digital marketing agency?

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Expect measurable improvements within 3-6 months, including 15-30% increased website traffic, 10-25% higher event registrations, and improved member retention rates. Professional agencies also help drive enhanced non-dues revenue through targeted campaigns. Digital marketing key performance indicators to track: Website Traffic: 15-30% increase Event Registrations: 10-25% growth Member Retention: Improved loyalty and engagement Non-Dues Revenue: Increased

FAQ: What results should associations expect from a digital marketing agency? Read More »

What is Traditional vs Digital Marketing for events?

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What’s the Difference Between Traditional and Digital Marketing for Associations? Traditional marketing relies on broadcast-style communication and offline tactics, while digital marketing enables targeted, measurable engagement. For associations, the shift toward digital is more than a trend—it’s a strategic imperative. At Kabloom, we help organizations modernize their outreach to match how today’s audiences learn, search,

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Multi-Platform SEO: What associations and brands need to know now

Multi-Platform SEO: What associations and brands need to know now

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What Is Multi-Platform SEO and Why Does It Matter for Associations and Brands? Multi-platform SEO is the practice of optimizing your digital content to be discoverable across all search environments—not just Google. This includes AI tools, voice assistants, smart devices, AR interfaces, and image-based search. As user behavior shifts, associations and brands must evolve their

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About us

Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.

With measurable results driven by conversions, we work to push your event’s  digital reach to the forefront and turn your marketing investment into net profit.

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