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How digital marketing mitigates risk and turns uncertainty into predictable growth

How digital marketing mitigates risk and turns uncertainty into predictable growth

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2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into […]

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Inside Kabloom: Who We Are and How We Help Associations Grow

Inside Kabloom: Who We Are and How We Help Associations Grow

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Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey.  Association-Focused, Results-Driven   Association and Credentialing Expertise: Kabloom helps associations and credentialing bodies reposition their

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8 years in, Kabloom powers record-breaking APLAR 2025 with 34% YOY growth

Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025

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Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach

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Why smarter video ads matter: using in-banner video (IBV) to boost engagement and ROI

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Video remains one of the most powerful tools in digital marketing. Yet for many associations and B2B event marketers premium video placements have often been out of reach either too expensive or too complex to manage. That is changing with the resurgence of in-banner video (IBV) IBV isn’t new but it has become more widely

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Social media’s shift: from trends to meaning, and what it means for creators

Social media’s shift: from trends to meaning, and what it means for creators

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Social media is growing up. In just a few months, platforms like Meta, YouTube and LinkedIn have rolled out updates that change how people create and consume content. Reels are now at the heart of Meta’s strategy, YouTube dropped its Trending page in favour of personalised feeds and LinkedIn is giving older posts new life by

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What's Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns

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In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement. Here are six

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FAQ: How does content marketing contribute to association growth?

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Content marketing drives association growth by creating valuable, engaging content that attracts and retains members. By addressing members’ interests and needs through diverse content formats, associations can build stronger connections, leading to increased membership and sustained growth.  Key benefits of content marketing for associations: Attracts and retains members by delivering relevant, targeted content Increases engagement

FAQ: How does content marketing contribute to association growth? Read More »

How does content marketing contribute to association growth?

FAQ: What advantages does email marketing offer associations in terms of revenue generation?

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Email marketing offers associations a direct, personalized channel to nurture relationships with members. By delivering relevant, timely messages, email marketing helps keep members engaged, informed, and invested in your association offerings. This results in increased retention and revenue generation through strategic upselling, cross-selling, and event promotions.  Key advantages of email marketing for associations: Direct communication:

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From concern to confidence: How associations are redefining success through digital marketing

From concern to confidence: How associations are redefining success through digital marketing

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With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing strategy can reshape those challenges

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Choosing the Right Digital Marketing Partner for Your Association

Choosing the Right Digital Marketing Partner for Your Association

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How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to choose a partner who truly

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Can smaller associations benefit from professional digital marketing services?

FAQ: Can smaller associations benefit from professional digital marketing services?

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Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI.  Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies: Focus on core areas such

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How AI Is Transforming Association Revenue: A Strategic Guide to Sustainable Growth in 2025

How AI Is Transforming Association Revenue: A Strategic Guide to Sustainable Growth in 2025

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How Can AI Help Associations Grow Revenue in 2025? AI helps associations grow revenue by predicting member behavior, automating processes, and delivering hyper-personalized experiences. In 2025, this technology is no longer optional—it’s a strategic lever that unlocks growth across membership, events, and fundraising. Associations embracing AI are gaining a competitive edge through smarter decision-making and

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LET’S GROW YOUR REVENUE!

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About us

Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.

With measurable results driven by conversions, we work to push your event’s  digital reach to the forefront and turn your marketing investment into net profit.

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