Trends and insights

A person standing at a crossroads, contemplating between the path of facts and that of event marketing myths

6 Event Marketing Myths and How They are Damaging Your Event

We explore the most commonly held misconceptions regarding event marketing and provide some hard facts. MYTH #1Marketing is too expensive FACT: On average, only 40 additional delegates will cover the costs needed to pay for Kabloom’s  digital marketing. Our track record shows that we always cover costs and provide 10-20% growth – so digital pays […]

6 Event Marketing Myths and How They are Damaging Your Event Read More »

A hand reaching up on a ladder, symbolizing the upward growth trajectory of associations

Proven Ways to Overcome Event Attendance Challenges for Associations

Associations depend on strong event turnout to build engagement, showcase value to members, and attract future sponsors. Yet increasing attendance is more complex than ever. From competing digital distractions to limited marketing resources, many associations find that traditional promotion is no longer enough. 1. Why digital marketing matters for associations Generic promotion often struggles to

Proven Ways to Overcome Event Attendance Challenges for Associations Read More »

Future Ready Event Planning with an Omnichannel Event Strategy

In person events continue to drive business impact, but relying on them alone limits potential. A well planned omnichannel event strategy combines the energy of face to face interaction with the scalability and measurability of digital channels. This approach supports smarter engagement and more meaningful results. 1. Combine in person appeal with an omnichannel event

Future Ready Event Planning with an Omnichannel Event Strategy Read More »