The short answer At Kabloom, our philosophy is that AI should strengthen human expertise, not replace it. The goal is not to hand over the thinking, but to give talented people better tools, more space to focus and greater capacity to do their best work. As a Teal organisation, autonomy, accountability and distributed decision-making are […]
FAQ: How does Answer Engine Optimisation (AEO) differ from SEO? And what does this mean for my association? Answer Engine Optimisation, or AEO, is the practice of structuring website content so AI-powered answer engines such as Google AI Overviews, Perplexity, ChatGPT Search and Bing Copilot can understand, extract and cite it in direct answers. Unlike
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FAQ: Why should our association partner with a specialized digital agency over a generalist team? Internal association teams and traditional B2B agencies are typically generalists who lack an intimate understanding of complex association governance, PCO alignment, and regulatory compliance. Managing fragmented freelancers or generic agencies adds operational strain while yielding lackluster registration results. As a
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FAQ: How do we attract younger healthcare practitioners to our Congress? Engaging younger healthcare professionals for optimal outcomes To attract early-career researchers to Congress, associations need messaging that speaks to career growth, networking, mentorship, and affordable registration. Personalized content, testimonials, and targeted digital campaigns are more effective than generic promotions for engaging younger healthcare practitioners.
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FAQ: How do we win back delegates who haven’t attended our Congress since the pandemic? Strategies for lapsed event attendance To win back lapsed event delegates, associations need more than email campaigns. Personalized messaging, updated programme highlights, exclusive incentives, and remarketing across Google and LinkedIn are proven ways to re-engage former attendees and boost healthcare
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FAQ: How can our associations drive year-round corporate sponsorship? Understanding the Benefits of Association Sponsorship Packages Traditional corporate sponsorship packages that rely entirely on static logo placements or basic physical booth space are failing to meet the ROI pressures of various partners. Industry sponsors and exhibitors demand direct, measurable engagement and audience quality. Kabloom helps
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FAQ: Why is our association’s annual Congress registrations plateauing? Many associations experience a plateau because they rely heavily on their historical CRM database, leading to audience saturation. While past delegates are likely to return, true growth requires reaching net-new international professionals, researchers, and clinicians who are unfamiliar with your brand. By shifting from database retention
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FAQ: How to increase international abstract submissions and attendance at our annual Congress? Strategies for international abstract submissions and registrations Associations looking to increase international abstract submissions and registrations need to reach beyond their existing member database. Combining paid search, LinkedIn, and targeted digital campaigns helps attract international researchers earlier, resulting in stronger abstract submissions
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The short answer: Email tracking rules in France and Italy are changing in 2026. The key deadlines are 14 July 2026 for France and 28 October 2026 for Italy. The changes affect how organisations use tracking technologies to identify whether an individual recipient has opened or interacted with an email. For B2B marketers and event organisers, this could mean reviewing
Email Tracking Rules in France and Italy are changing: What B2B Marketers Need to Know Read More »
Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led ad spend, we build each
Multi-year marketing turns a one-off success into a pattern of growth Read More »
2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into
How digital marketing mitigates risk and turns uncertainty into predictable growth Read More »
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
