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Kabloom Agency

Richard Torriani

Richard Torriani is co-founder and CEO of Kabloom, a digital marketing agency for associations. He has worked with associations and international congresses since 1999 and is President Americas at MCI Group.

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

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The Non-Profit Digital Transformation In today’s fast-paced, digitally driven world, non-profit organizations are grappling with the challenge of staying relevant, engaging their communities, and maintaining sustainable growth. The global shift toward digitalization, accelerated by technological innovations like artificial intelligence (AI), offers unparalleled opportunities for these organizations. However, leveraging these opportunities requires a fundamental shift in

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Kabloom's proprietary database helped ESPEN exceed target by 20%

Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%

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Kabloom spearheaded a digital marketing campaign aimed at maximizing registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants. For the first time, Kabloom integrated its proprietary database of

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Achieving a 1637% ROAS: How Digital Marketing Drove 55% of Paid Registrations for the 13th World Chambers Congress.

Digital Marketing Generated 55% of Paid Registrations for 13th World Chambers Congress.

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Kabloom, committed to global innovation, partnered with the International Chamber of Commerce for the third time to drive high-quality leads and boost delegates. Focused on digital advertising and multichannel expansion, the campaign delivered 55% of paid registrations, surpassing the previous edition by 64%. Kabloom’s targeted digital advertising drove 54,000 visitors to an e-commerce-optimized website, where

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Driving Event Success with Digital Marketing: Strategies for Maximum Impact

Driving Event Success with Digital Marketing: Strategies for Maximum Impact

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In today’s digital age, the success of any event hinges on an effective digital marketing strategy driven by return on investment (ROI). As the CEO of Kabloom, the leading digital marketing agency for event growth, I understand the critical role of a well-crafted digital marketing plan in event success. Here, we explore how digital marketing

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Kabloom's Precision Marketing Boosts PCMA's BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

Association Marketing Boosts PCMA BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks!

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Working closely with the Professional Convention Management Association (PCMA) for their annual Business Events Industry Week (BEIW), Kabloom played a crucial role in the campaign’s success. The BEIW campaign generated 1.1 million impressions and nearly 6,000 social media engagements, reaching over 55,000 potential delegates and driving 6,000 visitors to the event website. By targeting four

Association Marketing Boosts PCMA BEIW Event: 55,000+ Targeted Reach and 6,000 High-Quality Visitors Delivered in under 6 Weeks! Read More »

Membership Growth Strategy in the Digital Age: Leveraging Digital Marketing

Membership Growth Strategy in the Digital Age: Leveraging Digital Marketing

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In today’s fast-paced digital landscape, the success of any association hinges on its ability to grow and sustain its membership. As the CEO of a leading digital marketing agency, I understand that a robust membership growth strategy is critical. Here, we delve into effective strategies for membership growth, emphasizing digital marketing tactics that align with

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The Evolution and Future of AI: Key Insights from the 2024 AI Index Report

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As the CEO of a digital marketing agency, I have witnessed firsthand the transformative power of artificial intelligence (AI) in our industry. The 2024 AI Index Report by Stanford’s Institute for Human-Centered AI provides a comprehensive overview of AI’s current state and future trajectory. This report, one of the most authoritative sources on AI trends,

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5 Reasons Your Association or Event Needs a Marketing Agency

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1. Specialized Marketing Lacking Expertise. Associations and event organizers often find gaps in their marketing capabilities, especially in areas like digital marketing and data analytics. A marketing agency can fill these gaps, bringing specialized skills that enhance your online presence and engagement. For examples of how specialized expertise has driven success, check out the case

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