Driving growth: APLAR 2024 abstract submissions exceed target by 42%
In February 2024, Kabloom launched a strategic digital marketing campaign to drive abstract submissions and registrations for the 26th Asia-Pacific League of Associations for Rheumatology (APLAR) Congress in Singapore, held from 21 to 25 August. With a targeted, multichannel approach and persona-based segmentation, the campaign exceeded the abstract submission goal by 42%, generating 1,425 submissions. Kabloom’s efforts were instrumental in converting 63% of these abstract submission clicks into sales-qualified leads.
The campaign also contributed to a 32% increase in registrations, reaching 1,925 participants, supported by optimized advertising channels and a comprehensive email database of propriety contacts. Kabloom’s strategy successfully positioned APLAR 2024 for record engagement and an impressive turnout.
Organizer
Asia-Pacific League of Associations for Rheumatology Congress
Target audience
Rheumatology practitioners. researchers, nurses, allied health professionals , pharmaceutical professionals
Objective
Drive abstract submissions and registrations for physical participation
Services provided
Key strategy:
- Implement a comprehensive multi-channel approach utilizing multiple distinct advertising channels to maximize reach
- Tailor marketing efforts through detailed persona segmentation for targeted messaging
- Conduct A/B testing on email subject lines, content, and design
- Drive website traffic aimed at converting visitors into abstract submissions and event registrations
case study
Case summary: APLAR 2024 abstracts 42% above target
In February 2024, Kabloom launched a campaign to drive abstract submissions and registrations for the 26th APLAR Congress in Singapore, held from 21 to 25 August.
What we did
The campaign used a targeted multi-channel approach with persona-based targeting, optimized advertising channels and Kabloom’s proprietary, GDPR-compliant email database.
The results
Abstract submissions beat the goal by 42%, with 1,425 submissions. Kabloom converted 63% of abstract submission clicks into sales-qualified leads. Registrations rose 32% to 1,925 participants.
Why it worked
Converting abstract interest into qualified leads early fed the registration campaign that followed.
FAQ
How can an Asia-Pacific congress increase abstract submissions?
Target likely submitters early with personas and follow up by email. For APLAR 2024, Kabloom’s campaign beat the abstract goal by 42%, with 1,425 submissions, and helped registrations rise 32%.
Does Kabloom take a commission on media spend?
No. Kabloom bills media at cost, with no markup or service charge on media buying. Our own fees are fixed and agreed up front, so you always know what goes to the platforms and what goes to the agency.
