CASE STUDY
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EXPANDING EFORT'S REACH
EFORT – Growing new segment registrations by 125% through strategic audience expansion
AUDIENCE
Orthopaedic and trauma surgeons, healthcare professionals and researchers across Europe and international markets
OBJECTIVE
Expand EFORT’s reach by attracting high-intent healthcare professionals and driving registrations from new markets
SERVICES
CLIENT PROBLEMS SOLVED
- Targeted new, high-intent healthcare professionals beyond the existing EFORT membership
- Applied data-driven audience targeting and segmentation to maximise relevance
- Strengthened remarketing to re-engage and convert qualified prospects
- Expanded into new markets through region-specific campaigns and outreach
