PAID SOCIAL MARKETING

engage when people are most active – and convert them

Your potential attendees are spending 2.5 hours per day accessing social platforms and 90% of the time it's via mobile. We absolutely guarantee that your B2B professional audience IS on social media.

Test your preconceived ideas with surprising engagement figures by age group:

0 %
age 18 - 29
0 %
age 30 - 40
0 %
age 50 - 64
0 %
age 65+

How do we convert social to registrations?

See how this fits into digital advertising

CASE STUDY

Registration revenue covers cost of marketing investment

case study

Registration revenue covers cost of marketing investment

Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a virtual congress.

0 %
contribution to
registrations
> 0 M
digital ads
impressions
0 %
contribution to
website leads
0 %
average email
open rate
0
new contacts
added to database

Organiser
Leading regional medical association

Target Audience
Healthcare professionals

Objective
Digital marketing campaign for transformation of leading regional medical congress

Services
•Digital Marketing
•Social Media Management

As from July 2020, fundamental changes in the marketing strategy was actioned:

  • New personas were identified and targeted (a larger target audience outside of pre-existing geographic and economic perimeters)
  • Significantly increased communication frequency timelines, daily budget allocation and channels
  • Messaging and branding were updated throughout

These additional initiatives helped dramatically improve international awareness of the congress, which saw a turnout by the most international audience to date with 65 countries represented.

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