PAID SOCIAL MARKETING
engage when people are most active – and convert them
Your potential attendees are spending 2.5 hours per day accessing social platforms and 90% of the time it's via mobile. We absolutely guarantee that your B2B professional audience IS on social media.
Test your preconceived ideas with surprising engagement figures by age group:
How do we convert social to registrations?
- By extensively spreading awareness of the event to your potential audience with targeted messaging and calls to action
- If you have existing platforms, we can help you grow quickly with relevant followers and inform them of your event
- New campaigns get a head start and instantaneously reach and engage potential attendees via likes, follows and comments about the event
- Our content focuses on lead nurturing and lead conversion
- We direct campaigns to highly niche audiences that have similar interests
- Micro-targeting reaches followers with parallel interests ensuring relevant audience growth
See how this fits into digital advertising
CASE STUDY
Registration revenue covers cost of marketing investment
case study
Registration revenue covers cost of marketing investment
Having successfully rolled out two digital marketing campaigns in 2018 and 2019 for a leading regional medical association’s congress, a drastic change was made three months before the 2020 edition after the decision was made to transform it into a virtual congress.
registrations
impressions
website leads
open rate
added to database
Organiser
Leading regional medical association
Target Audience
Healthcare professionals
Objective
Digital marketing campaign for transformation of leading regional medical congress
Services
•Digital Marketing
•Social Media Management
As from July 2020, fundamental changes in the marketing strategy was actioned:
- New personas were identified and targeted (a larger target audience outside of pre-existing geographic and economic perimeters)
- Significantly increased communication frequency timelines, daily budget allocation and channels
- Messaging and branding were updated throughout
These additional initiatives helped dramatically improve international awareness of the congress, which saw a turnout by the most international audience to date with 65 countries represented.
