iNSPIRE action THROUGH BRAND TRUST
Create genuine connections by understanding the shared values and interests of your communities. We create tailored content strategies that speak to each key persona within your audience to affect change.
THOUSANDS OF FOLLOWERS DON’T COUNT FOR MUCH ANYMORE
- Follower quality shapes the value of your social media community, not the amount of likes
- We have grown audiences by 880% while improving engagements by 247% within the first 6 months of management
- The average user engages in 6 different social platforms so you need to pick the right ones
- 44% of users are looking for brand information and reasons to trust the organisation
GROW A LOYAL FOLLOWING
Retain and grow the right audiences
Through a deep understanding of your key personas, we identify key individuals within your target group by establishing a shared common purpose.
Create affiliations for brand visibility
We collaborate with your team to facilitate connections with high-quality affiliations, prospective partners, and influencers related to your field. This creates trust and helps you to reach audiences beyond your current scope.
Keep your audiences up to date
Share the latest updates and maintain good visibility through dynamic, engaging and valuable content.
Guide your community’s decision-making
Studies have shown that over 75% of customers use social media to influence their purchasing decisions. Through ongoing, tailored engagements and communication, the added value and inputs from your audiences creates a sense of trust and encourages a commitment to join your event or conference at a very low conversion cost.
Get the most out of your connections
Find out how our campaigns are part of advocacy and outreach
CASE STUDY
3-year social media engagement grows community from 600 – 9,000
case study
3-year social media engagement grows community from 600 – 9,000
Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education industry benchmark.
Following the success of the paid and organic promotions across all activities within the WGA on Facebook and Twitter, the team facilitated the introduction of a LinkedIn and Instagram account that contributed to a further audience expansion of 1,000 within 9 months of creation.
seen
followers
Organiser
World Glaucoma Association (WGA)
Target Audience
Professionals in the field of Glaucoma
Objective
To grow the global social media community and create awareness of the various WGA activities and initiatives
Services
- Social media competitive analysis and audience research
- Social media content management
- Social media advertising and boosting
The long-term success of the WGA social media pages can be attributed to:
In-depth research into competing pages, and existing/potential audiences
Consistent interaction and ongoing strategic promotions across all social platforms
Spotlighting the various activities within the WGA scope, and optimising reach of important information to various segmented audiences
Consistent monitoring and re-valuation of content strategy based on audience responses
Collaboration amongst committee members for high-level scientific content creation
