case study
3-year social media engagement grows community from 600 – 9,000
Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education industry benchmark.
Following the success of the paid and organic promotions across all activities within the WGA on Facebook and Twitter, the team facilitated the introduction of a LinkedIn and Instagram account that contributed to a further audience expansion of 1,000 within 9 months of creation.
seen
followers
Organiser
World Glaucoma Association (WGA)
Target Audience
Professionals in the field of Glaucoma
Objective
To grow the global social media community and create awareness of the various WGA activities and initiatives
Services
- Social media competitive analysis and audience research
- Social media content management
- Social media advertising and boosting
The long-term success of the WGA social media pages can be attributed to:
In-depth research into competing pages, and existing/potential audiences
Consistent interaction and ongoing strategic promotions across all social platforms
Spotlighting the various activities within the WGA scope, and optimising reach of important information to various segmented audiences
Consistent monitoring and re-valuation of content strategy based on audience responses
Collaboration amongst committee members for high-level scientific content creation
