Measurement
Metrics to measure marketing value
You should be getting 10X ROI for your event
Marketing campaigns should deliver tangible results and provide trackable results on visibility, lead generation and conversions.
how should your event be growiing?
- Reaching different individuals to current and past attendees
- Increasing papers, abstracts and submissions
- Increasing registrations
- Attracting new professionals to the website
- On-going visibility for the event
- Tracking of real engagement and time spent engaging with the event
- Driving interest prior, during and after the event
- Detailed reporting and insights for future planning
CONSTANT OPTIMISATION REAPS REWARDS
With over 250 events showing consistent growth, we maximise lead generation and optimisation within a continual cycle of improvement.
We give you the competitive edge by using a combination of our tried-and-tested methodology while staying abreast of the latest trends and tools available in the market.
read the blog
Have you heard any of the marketing myths we have encountered over the years?
Need to get growing?
CASE STUDY
DIGITAL MARKETING CAMPAIGN BOOSTS REGISTRATIONS FOR WBC 2020 VIRTUAL
Organiser
World Biomaterials Community
Target audience
Professionals in the field of biomaterials science
Objective
Promote and drive registrations for WBC 2020 Virtual and associated online community
Services
- Digital strategy planning
- Website audit and optimization
- Data capture
- E-mailer campaign
- Social media management
- Digital advertising and remarketing
contribution to overall
registration
contribution to
website traffic
digital ads
impressions
average email
open rate
