The short answer RaaS, or Results as a Service, is a model where an association buys a defined result and the partner delivering it carries part of the financial consequence of whether it arrives. The fee moves with a number agreed before the work starts, not with the hours billed. AI is driving the shift. When
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The short answer A recent NP Digital survey of 100 companies ranks focusing on new topics (84%) as the top driver of better content performance, with audience understanding and segmentation (34%) near the bottom. For associations, that order should be read in reverse. The survey measured what marketers say explains an improvement, not what caused it,
Associations Should Read This Chart Upside Down Read More »
Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led ad spend, we build each
Multi-year marketing turns a one-off success into a pattern of growth Read More »
2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it can turn that pressure into
How digital marketing mitigates risk and turns uncertainty into predictable growth Read More »
Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey. Association-Focused, Results-Driven Association Expertise: Kabloom helps associations reposition their brand, broaden their reach and deliver
Inside Kabloom: Who We Are and How We Help Associations Grow Read More »
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 The Asia-Pacific League of Associations for Rheumatology (APLAR) 2025 Congress, held in Fukuoka, Japan, in September, achieved its highest registration and abstract submission numbers to date. At the heart of this success was Kabloom, a long-term strategic partner since 2017, whose performance-driven approach
Precision marketing in motion: How Kabloom drives record-breaking results for APLAR 2025 Read More »
In today’s competitive association events landscape, digital campaigns have become essential to success. Over the past year, we delivered campaigns for more than 20 leading associations across Europe, North America, and Asia. From scientific congresses to professional forums and policy-driven conferences, these campaigns consistently drove registrations, abstract submissions, and meaningful audience engagement. Here are six
What’s Working Now: Digital Advertising Trends from 20+ Global Association Campaigns Read More »
Content marketing drives association growth by creating valuable, engaging content that attracts and retains members. By addressing members’ interests and needs through diverse content formats, associations can build stronger connections, leading to increased membership and sustained growth. Key benefits of content marketing for associations: Attracts and retains members by delivering relevant, targeted content Increases
FAQ: How does content marketing contribute to association growth? Read More »
Email marketing offers associations a direct, personalized channel to nurture relationships with members. By delivering relevant, timely messages, email marketing helps keep members engaged, informed, and invested in your association offerings. This results in increased retention and revenue generation through strategic upselling, cross-selling, and event promotions. Key advantages of email marketing for associations: Direct communication:
With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing strategy can reshape those challenges
How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to choose a partner who truly
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Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI. Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies: Focus on core areas such
FAQ: Can smaller associations benefit from professional digital marketing services? Read More »
Kabloom is a specialised digital marketing agency focusing specifically on B2B event growth and attendee acquisition.
With measurable results driven by conversions, we work to push your event’s digital reach to the forefront and turn your marketing investment into net profit.
