Integrated Digital Marketing

DIGITAL SERVICES WORKING IN SYNERGY

Traditional marketing has its place, but it’s time to gear up to digital performance
for exponential results.

Digital marketing starts with e-commerce principles that serve as building blocks from pre-planning to post conference engagement – and gets you ready for further growth in the next event cycle.

WHAT TRUE DIGITAL CAN DO FOR YOU

OUR EXPERIENCED TEAM WILL SUPPORT YOU THROUGH THE DIGITAL JOURNEY

DO YOU HAVE THE RIGHT TOOLS?

Learn more about digital marketing tools and the strategy required for succesful event promotion

Get in touch to discuss how we can help your project take off

Traditional vs digital marketing

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What traditional digital agencies and in-house teams typically offerWhy kabloom digital marketing is different & performance driven
WebsiteStandard informationE-commerce and SEO-optimised with intelligent user experience
EmailsContent onlyAdditional databases, content curation, and trackable insights
Reputation BuildersStandardIncludes faculty and ambassador activation
Data Used / ExpansionExisting and static listsTarget audience expansion and capture
Data ComplianceVariableGDPR-compliant database of over 4 million contacts
Digital AudienceUnknownDigital cookie pools in 1,000s (classified by sectors)
Digital AdvertisingBasicAdvertisements, remarketing, PPC, and curated algorithms
Delegate AcquisitionDoes not offerHighly-targeted by geographical location, profiles and speciality
Audience ExpansionIn-house lists onlyUsing data intelligence, personas, and allied interest
Abstract ExpansionDoes not offerUtilising tools such as data audiences and abstract mega-sites
Digital ProductsUnable to offerNew industry / sponsor revenue generating solutions
Online CalendarYes, but non-SEOOver 70 vetted and trackable sites per event
ReportStandardDetailed, multi-channel reports during milestones with trackable ROI

Discover how we boost audience acquisition

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