Integrated Digital Marketing
DIGITAL SERVICES WORKING IN SYNERGY
Traditional marketing has its place, but it’s time to gear up to digital performance
for exponential results.
Digital marketing starts with e-commerce principles that serve as building blocks from pre-planning to post conference engagement – and gets you ready for further growth in the next event cycle.
WHAT TRUE DIGITAL CAN DO FOR YOU
- Kabloom's databases reach 10,000s of potential attendees who may not be aware of the event
- Target beyond existing data to reach new and relevant audiences for the submission of papers
- Convert website visitors to paying registrants
- Leverage website traffic to impress sponsors and drive more revenue
- Pre-event, during and post engagement drive revenue
- Activate social media into paying attendees
DO YOU HAVE THE RIGHT TOOLS?
Learn more about digital marketing tools and the strategy required for successful event promotion
Get in touch to discuss how we can help your project take off
Traditional vs digital marketing
| c1 | c2 | c3 |
|---|---|---|
| What traditional digital agencies and in-house teams typically offer | Why kabloom digital marketing is different & performance driven | |
| Website | Standard information | E-commerce and SEO-optimised with intelligent user experience |
| Emails | Content only | Additional databases, content curation, and trackable insights |
| Reputation Builders | Standard | Includes faculty and ambassador activation |
| Data Used / Expansion | Existing and static lists | Target audience expansion and capture |
| Data Compliance | Variable | GDPR-compliant database of over 4 million contacts |
| Digital Audience | Unknown | Digital cookie pools in 1,000s (classified by sectors) |
| Digital Advertising | Basic | Advertisements, remarketing, PPC, and curated algorithms |
| Delegate Acquisition | Does not offer | Highly-targeted by geographical location, profiles and speciality |
| Audience Expansion | In-house lists only | Using data intelligence, personas, and allied interest |
| Abstract Expansion | Does not offer | Utilising tools such as data audiences and abstract mega-sites |
| Digital Products | Unable to offer | New industry / sponsor revenue generating solutions |
| Online Calendar | Yes, but non-SEO | Over 70 vetted and trackable sites per event |
| Report | Standard | Detailed, multi-channel reports during milestones with trackable ROI |
