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case study

Surpassing registration goals: Psychiatry congress digital marketing campaign outperforms target by 15%

Kabloom achieved an outstanding result, exceeding the registration targets for the EPA 2023 Congress digital marketing campaign by an impressive 15%. The primary objectives included increasing registrations, abstract submissions, and boosting event brand awareness.

Through meticulous market research, Kabloom harnessed data-driven strategies, incorporating segmentation and persona identification. This approach led to remarkable achievements, including 73% growth in total abstract submissions, a 45% increase in paid registrations, and a noteworthy upswing in ‘keep-me-updated’ contacts driven through website leads.

Surpassing Registration Goals: Psychiatry Congress Digital Marketing Campaign Outperforms Target by 15%
Contribution to total abstracts​
0 %
Contribution to total registrations​
0 %
Ads seen by target audience
0 Million
Contribution to website leads
0 %
Average email open rate
0 %

Organiser

The European Psychiatric Association

Target Audience

Psychiatrists, Mental Health Professionals

Objective

Congress awareness, resulting in abstract submissions and registrations for the EPA 2023 Congress.

Services provided

The strategy was implemented by:

  • Maximizing awareness and view-through conversions with a holistic and omni-channel approach that included additional strategies and marketing tools.

  • Executed frequent and targeted promotions across multiple channels to maintain audience engagement.

  • Tailored marketing efforts to reach specific personas and target groups, focusing on increasing physical attendance and broadening the event’s exposure.

  • Continued to build and expand data pools and GDPR-compliant databases, providing a valuable resource for future events and promotions.

  • Leveraged established audience data pools to engage attendees and encourage in-person attendance.

  • Launching an onsite gamification competition encouraging social interaction and sharing throughout the congress. QR codes were placed around the venue, encouraging participants to participate in each activity.

  • Executing a marketing campaign on-site to retain registered participants’ interest and attract a broader audience to increase the number of new followers.