kabloom logo

case study

Surpassing registration goals: Psychiatry congress digital marketing campaign outperforms target by 15%

Kabloom achieved an outstanding result, exceeding the registration targets for the EPA 2023 Congress digital marketing campaign by an impressive 15%. The primary objectives included increasing registrations, abstract submissions, and boosting event brand awareness.

Through meticulous market research, Kabloom harnessed data-driven strategies, incorporating segmentation and persona identification. This approach led to remarkable achievements, including 73% growth in total abstract submissions, a 45% increase in paid registrations, and a noteworthy upswing in ‘keep-me-updated’ contacts driven through website leads.

Surpassing Registration Goals: Psychiatry Congress Digital Marketing Campaign Outperforms Target by 15%
Contribution to total abstracts​
0 %
Contribution to total registrations​
0 %
Ads seen by target audience
0 Million
Contribution to website leads
0 %
Average email open rate
0 %


The European Psychiatric Association

Target Audience

Psychiatrists, Mental Health Professionals


Congress awareness, resulting in abstract submissions and registrations for the EPA 2023 Congress.

Services provided

The strategy was implemented by:

  • Maximizing awareness and view-through conversions with a holistic and omni-channel approach that included additional strategies and marketing tools.

  • Executed frequent and targeted promotions across multiple channels to maintain audience engagement.

  • Tailored marketing efforts to reach specific personas and target groups, focusing on increasing physical attendance and broadening the event’s exposure.

  • Continued to build and expand data pools and GDPR-compliant databases, providing a valuable resource for future events and promotions.

  • Leveraged established audience data pools to engage attendees and encourage in-person attendance.

  • Launching an onsite gamification competition encouraging social interaction and sharing throughout the congress. QR codes were placed around the venue, encouraging participants to participate in each activity.

  • Executing a marketing campaign on-site to retain registered participants’ interest and attract a broader audience to increase the number of new followers.