Record-breaking attendance: Kabloom’s proprietary database helped ESPEN exceed target by 20%
Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.
Kabloom spearheaded a digital marketing campaign aimed at maximising registrations for the 46th ESPEN Congress on Clinical Nutrition & Metabolism in Milan, Italy, leading to exceptional results. The campaign exceeded expectations, achieving record-breaking attendance with a 20% increase over the target of 4,000 in-person participants.
For the first time, Kabloom integrated its proprietary database of contacts into ESPEN’s marketing efforts. Analysis revealed that at least 1,006 registrants originated from this list, underscoring Kabloom’s substantial impact on attendance. Additionally, 578 direct conversions through email marked a 175% increase from the previous year.
This strategic approach significantly contributed to ESPEN 2024’s record-breaking turnout and demonstrated Kabloom’s powerful role in driving participant growth.
Organiser
European Society for Clinical Nutrition and Metabolism (ESPEN)
Target audience
Physicians, dietitians, pharmacists, nutritionists, scientists and nurses
Objective
Boost abstract submissions and registrations
Services provided
- Multi-channel digital advertising
- Audience generation
- E-mailer campaign
- Measurable results and reporting
Key strategy:
- Database integration of Kabloom proprietary contacts to increase awareness
- Kabloom database boosted email-driven conversions by 175% compared to the previous year
- At least 1,000+ registrants were identified from within the expanded list
- Multi-channel targeted digital approach and detailed audience segmentation
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