case study
7-week marketing activation boosts Bio-Medical Congress registrations by 10%
Written by the CEO of Kabloom, Richard Torriani. Updated on June 6th, 2024.
The Biomed 2022 Committee approached Kabloom with hopes to reach registration goals and broaden the audience reach for future editions. With 2 months to go, Kabloom developed and implemented an omni-channel digital advertising campaign in record time, which allowed 45 days of active promotion.
During this short time span, Kabloom contributed to 17% of website traffic and generated 10% of total paying registrations.
Organiser
BIOMED 2022
Target audience
Bioengineers and biomedical engineers
Objective
To reactivate dead leads and to broaden reach for increased registrations.
Services provided
- Digital and social media advertising
Kabloom was able to achieve these results for the bio-medical congress through streamlined processes, high-level targeting techniques and key industry insights:
Ensuring optimized user experience (UX) for maximum conversion rates: This was done through an initial website audit prior to campaign launch
Tailored messaging and targeting techniques: Kabloom was able to match most relevant sub-topics of the congress program according to unique audience group interests and areas of expertise
Ongoing campaign group and audience monitoring to prioritize messaging and segments with highest conversion rates and lowest cost per acquisition
