Celebrating a decade-long partnership milestone that has supported EAHAD through growth, change and continued community engagement
CASE STUDY
Contribution to website traffic
Average email open rate (double industry standard)
Digital advertising impressions across multiple platforms
Digital ad clicks across multiple channels
10 YEARS, ONE SHARED JOURNEY
Celebrating a decade-long partnership milestone that has supported EAHAD through growth, change and continued community engagement
AUDIENCE
Haematologists: clinicians, researchers, nurses, allied healthcare professionals and members of the bleeding disorders community
OBJECTIVE
Increasing awareness and building a community between congresses while supporting long-term relevance
SERVICES
KEY STRATEGY
- Leveraged 10 years of audience insights to refine targeting and maximize engagement
- Activated campaigns around key milestones to support abstracts and registrations
- Combined paid media, email and social to create a connected attendee journey
- Continuously optimized performance using audience behavior and campaign data
Ten years of digital marketing for EAHAD
The European Association for Haemophilia and Allied Disorders (EAHAD) brings together haematologists, researchers, nurses, allied healthcare professionals and members of the bleeding disorders community. For ten years, Kabloom has supported EAHAD through growth and change with one long-term goal: build awareness and community between congresses, so the association stays relevant all year and not only during the congress.
What we did
Our team combined multi-channel digital advertising, email marketing, social media management and onsite activations into one connected attendee journey. Campaigns were timed around key milestones to support abstract submissions and registrations, and a decade of audience insight let us refine targeting from one congress to the next. We optimized performance continuously using audience behavior and campaign data, with analytics and reporting throughout.
The results
Digital marketing contributed 61% of EAHAD’s website traffic. Email open rates averaged 43%, about double the industry standard. Campaigns delivered more than 2.4 million ad impressions and more than 22,500 ad clicks across multiple channels.
Read more association case studies, including our work for other European medical societies.
Why it worked
A ten-year partnership means every campaign starts from what worked the year before. We know which audiences open EAHAD emails, which channels bring them to the website and when in the congress cycle they act, so the budget goes where it performs instead of being spent relearning the audience. Year-round activity between congresses keeps the community engaged, which makes each registration campaign easier to convert.
FAQ
How long should an association work with the same digital marketing agency?
Long enough for the data to compound. Each congress adds insight into who registers, when and why, so an agency that keeps that knowledge targets better every year instead of starting over. EAHAD has worked with Kabloom for ten years.
Why does Kabloom work on multi-year retainers?
Because association results build over time. A multi-year retainer keeps the audience insight, creative learnings and conversion tracking in place from one congress to the next, instead of starting over with each campaign.
