Heard it through the grapevine - blog
Multi-year marketing turns a one-off success into a pattern of growth
Strong, well-planned campaigns can absolutely deliver excellent results for a single edition. Many of our partners first come to Kabloom for exactly that: a focused push to grow registrations, abstracts or sponsorship for an upcoming event. Our case studies consistently demonstrate that a multi-year marketing approach replaces short-term goals with long-term growth. By combining business intelligence, audience insight, and performance-led
How digital marketing mitigates risk and turns uncertainty into predictable growth
2026 is set to be a demanding year for associations. As managing director of Kabloom Agency (Elluria Breytenbach), I speak with association leaders who are feeling the strain of longer decision cycles, tighter budgets and rising expectations for every conference. Yet, across regions and sectors, one pattern is clear to Kabloom: when digital marketing is strategic, consistent and data-driven, it
Inside Kabloom: Who We Are and How We Help Associations Grow
Kabloom Agency is a purpose-built marketing partner for leading associations. Founded with the mission to deliver measurable growth and meaningful engagement, Kabloom combines breakthrough creativity, data intelligence and technology to connect, convert and retain members at every stage of their journey. Association-Focused, Results-Driven Association Expertise: Kabloom helps associations reposition their brand,
From concern to confidence: How associations are redefining success through digital marketing
With over 15 years of association industry experience, I’ve seen firsthand how executives and event organisers contend with the demands of event growth and the pressures of long-term membership retention plus acquisition. Through working closely with internal teams and stakeholders, I’ve also come to understand how a well-executed digital marketing
Choosing the Right Digital Marketing Partner for Your Association
How to Choose the Right Digital Marketing Partner for Your Association The right digital marketing partner can help your association grow membership, increase non-dues revenue, and deepen engagement across stakeholders. But not every agency understands the unique dynamics of associations—like governance models, member lifecycles, or event marketing. Here’s how to
FAQ: Can smaller associations benefit from professional digital marketing services?
Yes, smaller associations often see proportionally larger gains from professional marketing support, especially in key areas like membership acquisition, event promotion, and engagement strategies. Agencies provide scaled solutions tailored to smaller budgets, ensuring measurable ROI. Key benefits for smaller associations: Proven ROI: Achieve high-impact results with limited budgets. Targeted strategies:
FAQ: What results should associations expect from a digital marketing agency?
Expect measurable improvements within 3-6 months, including 15-30% increased website traffic, 10-25% higher event registrations, and improved member retention rates. Professional agencies also help drive enhanced non-dues revenue through targeted campaigns. Digital marketing key performance indicators to track: Website Traffic: 15-30% increase Event Registrations: 10-25% growth Member Retention: Improved loyalty
What is Traditional vs Digital Marketing for events?
What’s the Difference Between Traditional and Digital Marketing for Associations? Traditional marketing relies on broadcast-style communication and offline tactics, while digital marketing enables targeted, measurable engagement. For associations, the shift toward digital is more than a trend—it’s a strategic imperative. At Kabloom, we help organizations modernize their outreach to match
Digital or Die: Why Your Association’s Future Hinges on Measurable Association Marketing
Imagine this: Your association hosts its annual conference, but registrations are dwindling. Your membership numbers have plateaued. You’re pouring money into glossy brochures and event sponsorships, but you can’t trace a single dollar back to actual results. Sound familiar? You’re not alone – but the clock is ticking. In 2024,
Boosting Engagement for the Insolvency Summit: A Case Study in Strategic Digital Marketing
The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging digital marketing to maximize event engagement and attendance, even amidst global challenges. Background The Insolvency Summit, orchestrated by the American Bankruptcy Institute, is a pivotal event for professionals in the bankruptcy and financial restructuring sectors
Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation
The Non-Profit Digital Transformation In today’s fast-paced, digitally driven world, non-profit organizations are grappling with the challenge of staying relevant, engaging their communities, and maintaining sustainable growth. The global shift towards digitalization, accelerated by technological innovations like artificial intelligence (AI), offers unparalleled opportunities for these organizations. However, leveraging these opportunities
Driving Event Success with Digital Marketing: Strategies for Maximum Impact
In today’s digital age, the success of any event hinges on an effective digital marketing strategy driven by return on investment (ROI). As the CEO of Kabloom, the leading digital marketing agency for event growth, I understand the critical role of a well-crafted digital marketing plan in event success. Here,