FAQ: What results should associations expect from a digital marketing agency?

What results should associations expect from a digital marketing agency?

Expect measurable improvements within 3-6 months, including 15-30% increased website traffic, 10-25% higher event registrations, and improved member retention rates. Professional agencies also help drive enhanced non-dues revenue through targeted campaigns. 

Digital marketing key performance indicators to track: 

  • Website Traffic: 15-30% increase 
  • Event Registrations: 10-25% growth 
  • Member Retention: Improved loyalty and engagement 
  • Non-Dues Revenue: Increased sponsorship, donations, and sales 

Tip: The best partnerships establish clear metrics and regular reporting frameworks from the beginning to ensure alignment and transparency.

Summary: 

Expect to see clear, measurable results within 3-6 months, from traffic growth to event registration increases. Effective partnerships, especially with specialists like Kabloom, focus on tracking KPIs from day one. 

Reach out to Kabloom, the Association ROI Agency to unlock new revenue streams for associations.

Last updated: November 8, 2026

About the author

Richard Torriani is co-founder and CEO of Kabloom, the digital marketing agency for associations and their conferences. He has worked in the association and congress industry since 1999 and leads Kabloom’s work on registrations, membership and non-dues revenue for associations in the US and Europe.

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