case study
40% registration increase for congress after campaign
Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024.
The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020.
With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled out by Kabloom in early June 2020.
contribution to
registrations
registrations
0
%
digital ads
impressions
impressions
>
0
M
website leads for
congress website
congress website
0
contribution to
abstracts
abstracts
0
%
than initial
delegate targets
delegate targets
+
0
%
Organiser
26th European Paediatric Rheumatology Congress (PReS 2020)
Target Audience
Professionals in the field of rheumatology
Objective
Digital marketing campaign for transformation of e-congress
Services
- Digital marketing
- Ad design and creation
- Social media management
- E-mailers
The new strategy was deployed over a period of 32 weeks, achieving a significant registration increase, and was able to:
- Help sponsors generate awareness about their various exhibition and symposia activities
- Generate buzz via a live digital marketing component with robust digital advertising, daily e-mails, and push notifications during the e-Congress.
- Maximize online exposure to potential attendees through close monitoring and optimization of the campaign, and dynamic allocation of marketing budget
In the end, the campaign was able to deliver strong results surpassing delegate targets.
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