CASE STUDY
50
%
1 in 2 registrations from digital marketing
59
%
Contribution to abstract submissions (Congress beat abstract target by 25%)
49
%
Website traffic from digital advertising
45
%
Average email open rate (double industry standards)
BREAKING RECORDS
A decade-long digital partnership powered record attendance and helped exceed the abstract target by 25% for ESPEN 2026
AUDIENCE
Clinical nutrition and metabolism professionals, nurses, researchers, clinicians and healthcare specialists worldwide
OBJECTIVE
Increase Congress registrations and abstract submissions while engaging ESPEN’s global community throughout the delegate journey
SERVICES
KEY STRATEGY
- Integrated paid media, email, social and push notifications across the delegate journey
- Activated campaign phases aligned with abstract deadlines, registration milestones and programme highlights
- Tailored programme campaigns to scientific interests and priority audience segments
- Sustained engagement through organic social, milestone communications and onsite activity
