CASE STUDY
60
%
Contribution to registrations
43
%
Contribution to abstract submissions
48
%
Website traffic from digital advertising
48
%
Average email open rate (double industry standards)
MAXIMISING CONGRESS PARTICIPATION
Driving 60% of registrations for the 50th FEBS Congress
AUDIENCE
Scientists, researchers and young professionals across the molecular life sciences community
OBJECTIVE
Increase registrations and abstract submissions by engaging high-intent scientific audiences across key international market
SERVICES
KEY STRATEGY
- Reached engaged researchers and professionals across Google, Meta, Bing and LinkedIn
- Built campaigns around key abstract and registration milestones to encourage action
- Combined digital advertising, email and push notifications to engage audiences throughout the Congress journey
- Optimised targeting and media activity using audience behaviour and conversion data
