Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024
Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.
The National Council of Teachers of English (NCTE) Annual Convention is a landmark event in the education sector, bringing together educators, thought leaders, and innovators to exchange insights and advance teaching practices.
For the 2024 event, Kabloom Digital Agency orchestrated a results-driven digital marketing campaign designed to maximize visibility, engagement, and attendee conversions.
By deploying precision-targeted strategies and leveraging analytics-driven insights, Kabloom’s efforts accounted for 30% of total registrations, marking a 15% increase in attendance from the previous year. The campaign also delivered a substantial ROI of $702,073+, showcasing the power of strategic digital advertising in driving registration revenue.
Organiser
National Council of Teachers of English
Target audience
Educators, administrators, and decision-makers across the USA
Objective
Drive registrations, boost website traffic, and enhance audience engagement for the NCTE 2024 Convention
Services provided
- Multi-channel digital advertising
- Geo-targeted campaigns
- Persona segmentation and tailored messaging
- Continuous performance evaluation and reporting
Key strategy:
- Implement a multi-channel approach utilizing Google, Meta, LinkedIn, and Bing for precision targeting
- Tailor marketing efforts using detailed persona segmentation for personalized messaging
- Refresh and optimize campaign visuals to maintain audience engagement throughout the campaign lifecycle.
- Apply data-driven insights to refine overall campaign performance and ensure maximum impact.
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