Boosting Engagement for the Insolvency Summit Through Strategic Digital Marketing
Written by the CEO of Kabloom, Richard Torriani. Updated on August 26th, 2024.
The Insolvency Summit, a critical event for the bankruptcy and financial restructuring sectors in the USA, required a robust digital strategy to maximize attendance and engagement amidst global challenges. The event’s organizers aimed to attract a high-quality audience while ensuring the effective use of marketing resources.
A two-month holistic digital advertising campaign was launched, focusing on expanding channel reach and optimizing content to drive traffic. Weekly updates and targeted messaging kept the audience engaged, while new channels and keywords were introduced to broaden the event’s appeal.
This approach increased the event’s visibility and ensured that the right audience was reached, resulting in a successful and highly engaged turnout.
Organiser
American Bankruptcy Institute
Target audience
Bankruptcy and financial restructuring professionals in the U.S.
Objective
Drive high-quality traffic, increase event registrations, and ensure targeted reach
Services provided
- Digital advertising
- Channel optimization
- Audience targeting
- Content updates
Impressive growth in high-quality leads, website traffic and engagement:
- Website Traffic Surge: Attracted 26,000 unique visitors, with peaks during key program days, driven by effective promotional timing.
- Lead Generation: Generated 1,900 high-quality leads through a targeted multi-channel strategy, primarily from search ads and social media.
- High Click-Through Rates: Achieved a 94% click-through rate on search ads, demonstrating precise targeting and effective ad placement.
- Geo-targeted success: 94% of traffic came from U.S. professionals, validating the success of geo-targeted promotions in reaching the intended audience.
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