case study
Digital advertising campaign contributes to 50% of total registrations for leading medical congress
A holistic digital advertising strategy was implemented for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.
website traffic
registrations
registrations
Organiser
Leading medical congress
Target Audience
Healthcare professionals in the field of Hepatology
Objective
Targeted a highly relevant audience across a variety of online marketing channels, focused on driving abstract submissions and registrations.
Services
Summary of results for the congress:
- The campaign contributed to 288 registration conversions; this is people who registered after interacting with the campaign. That`s 50% of total registrations through digital advertising only
- The ads obtained 468,419 impressions and 4,533 clicks (visits to the website).
