BOOK YOUR STRATEGY CALL

case study

Digital advertising campaign contributes to 50% of total registrations for leading medical congress

Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

A holistic digital advertising strategy was implemented by Kabloom for a leading medical congress that took place in-person and virtually. This strategy targeted a highly relevant audience across a variety of online marketing channels that focused on driving abstract submissions. Once the abstract submissions closed, the focus shifted to driving early and late registrations for the in-person attendance and regular registrations for the virtual participants.

Finger pointing at an upward graph showing growth results of digital advertising
Organiser Leading medical congress Target Audience Healthcare professionals in the field of Hepatology Objective Targeted a highly relevant audience across a variety of online marketing channels, focused on driving abstract submissions and registrations. Services
Key outcomes from the digital advertising campaign for the congress:
  • The campaign contributed to 288 event registration conversions; this is people who registered after interacting with the campaign. That’s 50% of total registrations through advertising on digital platforms only.
  • The ads obtained 468,419 impressions and 4,533 clicks (visits to the website).
 
 
 
See how we rank as a Top Digital Marketing Agency on DesignRush.

Read More: Case studies on

Healthcare