Month: November 2021

3-year social media management for Association grows community from 600 – 9,000​

case study Having managed the World Glaucoma Association social media accounts for 3 consecutive years, Kabloom has played a vital role in growing the WGA social communities from 644 to 8000+ followers, while maintaining 4x more engagements compared to the healthcare and education industry benchmark.​ ​Following the success of the paid and organic promotions across all activities within the …

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Targeted digital advertising campaign increases visits to sponsors symposium by 86% year-on-year

case study By harnessing an innovative digital strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event.  The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online event.  Building on …

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Congress social media content strategy creates in-person atmosphere during virtual event

case study Although the 2020 virtual event was successful, like other committees, the client felt that it was challenging to create the same level of social media engagement as previous in-person events. With the adapted virtual format attendees do not necessarily check their social media accounts since they are streaming content live across their devices. Bearing this mind, a strategy was implemented to focus …

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