Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.
Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy. This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20%
The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted in an efficient conversion funnel. Accurate targeting means ad spend goes a lot further, reaches more potential registrants and adds to the registration bottom-line results.
Organiser
Federation of Infection Societies
Target audience
Global industry segmentation in infection prevention and control, infectious diseases, clinical microbiology and biomedical science fields based on key personas
Objective
Broaden the FIS international reach through expanded data pools which will focus on several personas and target groups for in-person and virtual attendance
Services provided
Improved segmentation and targeting: The execution of marketing tactics in combination with segmentation and persona identification strategy has proven highly successful and profitable for the FIS/HIS International Conference.
Optimised channels: to increase the number of attendees and expand the audience to reach a broader group within their segments using various targeted marketing messages.
Successful Conversion Rate Optimization (CRO) implementation to ensure higher revenue and reduce campaign costs.
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