Written by the CEO of Kabloom, Richard Torriani. Updated on June 1st, 2024.

Kabloom maximized the Federation of Infection Societies Conference in-person and virtual registrations through a two-pronged strategy.  This marketing plan played a pivotal role in generating over 65% of Conference registrations during the Early Bird phase as well as surpassing the registration goal by almost 20%

The successful execution of the comprehensive marketing campaign was fine-tuned to maximise targeted, high-frequency cross-channel promotions, which resulted in an efficient conversion funnel.  Accurate targeting means ad spend goes a lot further, reaches more potential registrants and adds to the registration bottom-line results.