The strategy developed by the team was to target a highly relevant audience over a variety of online marketing channels.

The targeted strategy was implemented by:

• Continuing to target previous attendees
• Boosting wider awareness of the congress to encourage abstracts submissions and registrations from potential audience members outside Europe
• Deploying a live and post-congress advertising and social campaign, which not only ensured the engagement of registered participants, but also reminded potential attendees to register in order to access the recorded sessions

See how we rank as a Top Digital Marketing Agency on DesignRush.