Case study

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

case study

Targeted digital ad campaign increases visits to sponsors symposium by 86% year-on-year

Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. 

The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online event. 

Building on the previous edition, digital brought an 86% growth in visits to the symposia compared to the previous year. This was made possible through clear messaging, targeting the right audience and sparking interest in the content.

During the online congress the sponsor increased its ranking from the 4th most attended symposia in 2020 to the 2nd most attended symposium in 2021.

899036
digital ad impressions
86.64 %
more landing page visits than 2020

Organiser
Participating sponsor of large virtual medical congress

Target Audience
Healthcare professionals

Objective
To increase regional and global attendance for the virtual event

Services

How the sponsor increased awareness and visits to the dedicated sponsor page through a targeted digital ad campaign:
  • Innovative digital tools that reach a niche target audience before, during, and after the event
  • Developing a sound strategy and clear e-commerce principles and activities with optimised web design and content layout
  • Historic learnings from previous editions allow for even further optimised targeting and audience strategies and increased ROI
  • Having the know-how to spark audience attention

See how we rank as a Top Digital Marketing Agency on DesignRush.

Recent Posts

Boosting Engagement for the Insolvency Summit: A Case Study in Strategic Digital Marketing

The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging…

3 weeks ago

The AI Content Conundrum: Balancing Efficiency and Authenticity in Content Marketing

Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented…

4 weeks ago

Digital marketing delivers 30% of registrations and drives a 15% increase for NCTE 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on December 4th, 2024.The National Council…

2 months ago

Record-breaking results: Kabloom drives 35% registrations, 25% abstracts for ESCRS 2024

Written by the CEO of Kabloom, Richard Torriani. Updated on October 17th, 2024.The European Society…

2 months ago

Embracing Digital Strategies to Drive Non-Profit Membership Growth and Event Participation

The Non-Profit Digital TransformationIn today’s fast-paced, digitally driven world, non-profit organizations are grappling with the…

2 months ago

Eurosoil: Transforming a physical event into a virtual success with strategic digital marketing

Written by the CEO of Kabloom, Richard Torriani. Updated on November 12th, 2024.As our first…

3 months ago