Written by the CEO of Kabloom, Richard Torriani. Updated on June 8th, 2024.

By harnessing an innovative targeted digital ad strategy, Kabloom is able to generate a high awareness of a sponsor’s symposia and drive visitors to engage with the content before, during and after the event. 

The campaigns are focused on creating high visibility and generating new leads in order to bolster symposium attendance and virtual booth visits during an online event. 

Building on the previous edition, digital brought an 86% growth in visits to the symposia compared to the previous year. This was made possible through clear messaging, targeting the right audience and sparking interest in the content.

During the online congress the sponsor increased its ranking from the 4th most attended symposia in 2020 to the 2nd most attended symposium in 2021.