Achieving a 1600% ROAS: How Digital Marketing Drove 55% of Paid Registrations for the 13th World Chambers Congress.
Written by the CEO of Kabloom, Richard Torriani. Updated on August 19th, 2024.
Kabloom, dedicated to innovative global initiatives, partnered with the International Chamber of Commerce to deliver a highly successful digital marketing strategy for the 13th World Chambers Congress from July 2022 to June 2023. The campaign focused on digital advertising and multichannel expansion, achieved 55% of paid registrations and an exceptional Return on Ad Spend (ROAS) of 1600%, meaning every €1 spent generated €160 in revenue.
Kabloom built an e-commerce optimised website that saw 54,000 unique visitors and an engagement of over 6 minutes and resulted in reaching targets for the 3-day event. This campaign highlights Kabloom’s ability to drive targeted results through strategic e-commerce and digital marketing strategies.
Organiser
International Chamber of Commerce
Target audience
Trade experts, governments, businesses, and policymakers from over 570 international organizations across 117 countries
Objective
Provide a unique opportunity to explore global innovation while fostering future strategic partnerships
Services provided
- Digital marketing strategy
- Reporting and automation
- Website development and maintenance
- Digital advertising campaign
- PPC and optimisation
- Ad creation
The campaign’s success was driven by:
- Website: E-commerce optimised website combined with digital advertising attracted 54,500 unique visitors, with an average engagement time of 6 minutes .
- Registrations: Exceeded previous onsite attendee registrations by 64% compared to the previous edition.
- Return on Ad Spend (ROAS): Achieved an exceptional 1600% which translated into €160 for every marketing €1 invested.
- Engagement: Overcame challenges related to cookie policies, resulting in substantial increases in impressions, clicks, and overall engagement.
- User Experience: Delivered a highly intuitive, interactive program that streamlined updates and enhanced visitor interaction.
- Global Reach: Over 570 organizations from 117 countries participated in the event, showcasing the marketing efforts’ broad global impact and effectiveness.
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