Written by the CEO of Kabloom, Richard Torriani. Updated on June 2nd, 2024.

Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing. 

Beyond financial metrics, the campaign significantly increased the participation of healthcare professionals (HCPs), establishing the client as a key player in ophthalmology. This strategic shift contributed to a record attendance of 15,600 participants, surpassing the 2023 target by 20%. This reflects a financial win and enhances the client’s reputation and influence in the global medical community, positioning them as a leader in ophthalmological expertise and innovation.