Written by the CEO of Kabloom, Richard Torriani. Updated on June 2nd, 2024.
Achieving an 11100% ROAS, Kabloom’s 2023 digital marketing campaign demonstrated extraordinary financial success and aligned seamlessly with the association’s Net Zero vision. Starting from a €15,000 investment in media buying, the campaign generated a revenue of approximately €1,665,000, showcasing remarkable efficiency in targeting and budget utilisation. This financial triumph sets a new standard in the field of digital marketing.
Beyond financial metrics, the campaign significantly increased the participation of healthcare professionals (HCPs), establishing the client as a key player in ophthalmology. This strategic shift contributed to a record attendance of 15,600 participants, surpassing the 2023 target by 20%. This reflects a financial win and enhances the client’s reputation and influence in the global medical community, positioning them as a leader in ophthalmological expertise and innovation.
Organiser
Leading European medical association’s annual congress
Target audience
Medical professionals in relevant fields based on historical campaign data and key personas
Objective
Enhance congress engagement, abstracts submissions and HCP registrations
Services provided
case study
Association leaders are facing a perfect storm of challenges. With shifting federal policies leading to…
The digital landscape is in a state of perpetual evolution. This dynamic environment demands constant…
Through a data-driven, multi-channel strategy, Kabloom has partnered with EAHAD for 9 consecutive years, consistently…
A thought-leadership piece written by the MD of Kabloom, Elluria Breytenbach.I feel like our generation…
The achievements of Kabloom in promoting the Insolvency Summit provide an exemplary model for leveraging…
Artificial intelligence has swept through the content marketing landscape like a technological tsunami, promising unprecedented…