Case study

40% registration increase for congress after campaign

case study

40% registration increase for congress after campaign

Written by the CEO of Kabloom, Richard Torriani. Updated on June 22nd, 2024.

The 26th European Paediatric Rheumatology Congress (PReS 2020) was rescheduled to take place virtually as the PReS 2020 e-Congress from 23 – 25 September 2020.

With an adjusted strategy and redesigned visual materials, the newly-crafted virtual marketing strategy was rolled out by Kabloom in early June 2020.

39 %
contribution to
registrations
> 3.5 M
digital ads
impressions
11200
website leads for
congress website
32 %
contribution to
abstracts
+ 40 %
than initial
delegate targets

Organiser
26th European Paediatric Rheumatology Congress (PReS 2020)

Target Audience
Professionals in the field of rheumatology

Objective
Digital marketing campaign for transformation of e-congress

Services

The new strategy was deployed over a period of 32 weeks, achieving a significant registration increase, and was able to:
  • Help sponsors generate awareness about their various exhibition and symposia activities
  • Generate buzz via a live digital marketing component with robust digital advertising, daily e-mails, and push notifications during the e-Congress.
  • Maximize online exposure to potential attendees through close monitoring and optimization of the campaign, and dynamic allocation of marketing budget

In the end, the campaign was able to deliver strong results surpassing delegate targets.

See how we rank as a Top Digital Marketing Agency on DesignRush.

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