The new strategy was deployed over a period of 32 weeks, achieving a significant registration increase, and was able to:

• Help sponsors generate awareness about their various exhibition and symposia activities
• Generate buzz via a live digital marketing component with robust digital advertising, daily e-mails, and push notifications during the e-Congress.
• Maximize online exposure to potential attendees through close monitoring and optimization of the campaign, and dynamic allocation of marketing budget

In the end, the campaign was able to deliver strong results surpassing delegate targets.

See how we rank as a Top Digital Marketing Agency on DesignRush.