CASE STUDY
0
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Contribution towards total registrations
0
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Digital ads seen
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Total website traffic
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Average email open rate. More than double industry standard
STRATEGIC IMPACT
Nutrition 2025: 40% registration revenue
AUDIENCE
Professionals specialising in clinical nutrition
OBJECTIVE
Drive abstract submissions, increase registrations, optimise digital ads for a relevant audience and boost event visibility
SERVICES
KEY STRATEGY
- Regional focus: Content was tailored to engage healthcare professionals in German-speaking regions.
- English-led emails: Campaign ran in English with German versions to boost local relevance.
- Targeted ads: Google, Bing, Facebook and Instagram ads drove interest among nutrition professionals.
- Lead optimisation: User journeys were refined to increase traffic and maximise conversions.
