Written by the CEO of Kabloom, Richard Torriani. Updated on June 7th, 2024.

A new initiative focused on raising awareness that young people get rheumatic diseases too was established in 2019. Without an established community, databases or brand identity, Kabloom was approached to assist WORD Day to establish a presence online and facilitate engagement around the awareness campaign, while establishing a strong community to advocate the cause for future editions.

Kabloom was initially contracted to manage the social media accounts for 3 months, but through the years, actively broadened its involvement to comprise developing a new website, acquiring a monthly Google Fund, facilitating a social media challenge called the #buttonchallenge, database management, digital advertising, email and affiliated promotions, a webinar series promotion (and more). Such broadening allowed for an optimized and aligned user journey across all communication channels – a key driver of the long-term success attained.