CASE STUDY
0
%
Above previous revenue
0
%
Website traffic from paid ads
0
%
1 in 4 registrations from paid ads
0
M+
Digital advertising impressions
Persona Power
Targeted personas boosts ABA TECHSHOW 2025 results by 30%
AUDIENCE
Legal professionals and tech-focused attorneys across North America
OBJECTIVE
Grow reach, drive registrations, and boost revenue through strategic paid media targeting key legal personas
SERVICES
- Multi-channel digital advertising
- Audience segmentation & geo-targeting
- A/B testing messaging & ad creatives
- Performance optimization
KEY STRATEGY
- Persona targeting mapped audience segments by motivation to deliver tailored ad messaging
- Phased campaigns aligned with key ticketing periods to build urgency and sustain engagement
- Retargeting ads on Google and LinkedIn continuously re-engaged warm leads to drive conversions
- Creative testing refined performance through persona-specific visuals and copy variations
