Kabloom Boosts ABA TECHSHOW 2025 Revenue by 30% and Converts 1 in 4 Registrations
For the 2025 edition of 40 Years ABA TECHSHOW, Kabloom partnered with the American Bar Association to deliver a high-performing digital advertising campaign that went beyond event promotion, unlocking new revenue and long-term strategic opportunities. The campaign surpassed revenue targets, generating a 30% increase by strategically converting non-members into paying participants, with nearly 1 in 4 registrations coming directly from paid advertising. Kabloom’s targeted approach expanded the audience beyond the existing database, utilising A/B testing to optimise messaging and drive engagement. The ads, designed to create brand awareness and urgency, boosted website traffic by 70%, ensuring that potential attendees were effectively reached and converted.
By focusing on high-value conversions and driving traffic, Kabloom demonstrated how targeted digital advertising, combined with a deep understanding of the audience and delivering the right message at the right time, can fuel both short-term and long-term membership growth for associations and their industries.
Organiser
American Bar Association
Target audience
Solo and small firm practitioners, mid-sized firm practitioners, legal technologists and consultants, and law students
Objective
Expand the audience beyond the current database, drive membership conversions, increase event registrations, and boost brand awareness
Services provided
- Multi-channel digital advertising
- Audience segmentation & geo-targeting
- A/B tested messaging and ad creatives
- Performance tracking and strategic reporting
Key strategy for ABA TECHSHOW 2025:
Budget optimisation: Front-loaded media spend during early bird phases to create urgency and drive momentum.
Targeted geo-advertising: Focused on high-value regions to drive localised engagement and increase single-day pass registrations.
Audience expansion: Reached beyond the current database by targeting key professional segments to drive new registrations.
Non-member conversion: Focused on converting non-members, resulting in significant revenue growth and insights for future membership strategies.
Phased campaign approach: Utilised a strategic, month-by-month campaign cycle with targeted messaging to maintain engagement and maximise ROI.
case study
