Global Success: Kabloom’s Campaign Drives 70% International Participation and Contributes to 48% of ISPRM Registrations
Written by the CEO of Kabloom, Richard Torriani. Updated on August 23rd, 2024.
Kabloom’s digital marketing campaign for the ISPRM 2024 Congress in Sydney, Australia held from June 1-6, achieved outstanding reach and impact. Leveraging the Kabloom proprietary data pool, the initiative drove more than 48% of registrations and generated 63% of website traffic through Kabloom’s marketing efforts. Notably, the campaign contributed to 70% international participation, demonstrating its global reach. The email marketing strategy proved highly effective, achieving an average open rate of 45%, more than double the industry standard of 18%.
The digital advertising campaign employed a multi-platform approach across Meta, LinkedIn, Google, and Bing, generating 1.1 million impressions and 17,000 people to the website. Social media initiatives further boosted website traffic through effective integration with ISPRM’s existing campaigns. This impressive effort led to an extraordinary Return on Ad Spend (ROAS) of 5800% meaning every $1 spent on advertising yielded $580 in revenue.
Organiser
The International Society of Physical and Rehabilitation Medicine (ISPRM), a global leader in the field of rehabilitation medicine
Target audience
Physical medicine and rehabilitation physicians, rehabilitation technicians, allied health professionals, physiotherapists
Objective
- Boost engagement and awareness through cross-channel promotions
- Increase website traffic and generate registration leads
- Encourage attendance from APAC region while broadening international reach via Kabloom’s data pool
Services provided
- Digital advertising campaign
- Email marketing campaign
- Social media advertising campaign
The success of the marketing campaign was attributed to a combination of strategic initiatives:
- Digital marketing efforts secured numerous direct registration conversions, driving 48% of total registrations and responsible for 63% of the website traffic.
- Enhancing campaign impact, Kabloom achieved over 1.1 million ad impressions and 17,000 people to the website, leading to significant online engagement. These impressive numbers underscore the extensive reach and interaction generated by the campaign.
- The campaign achieved remarkable revenue generation: Marketing directly contributed to 70% of the revenue generated.
- GDPR-compliant database and look-alike audiences: Kabloom has a database of over 7 million contacts in the medical field, enabling precise targeting to reach key audiences and convert them into registrations.
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