CASE STUDY
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Total contribution to registrations
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Social media follower growth by Sep 2025
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Website traffic from digital marketing
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Average emailer open rate
OUTPERFORMING BENCHMARKS
ICPIC 2025 campaign generates 15:1 ROAS (Return on Ad Spend)
AUDIENCE
Healthcare professionals, researchers, policymakers, and infection prevention specialists worldwide
OBJECTIVE
To sustain strong registration numbers and maintain ICPIC’s visibility as a leading international meeting
SERVICES
- Multi-channel digital advertising
- Campaign strategy
- E-mailer campaign
- Social media campaign
KEY STRATEGY
- Targeted ads across Google, Bing, Meta, and X focused on high-intent conversions
- Segmented email campaigns to 54,000+ contacts, including early-bird, abstract and final reminders
- Ongoing social media management on Facebook and X, with more than 210 posts and live activity during the conference
- Live performance tracking and funnel refinement to maximise ROAS
